Читать книгу Message Not Received - Simon Phil - Страница 11

In a way, nothing has changed. Business has always revolved around communication, and some people have always been better than others at writing and speaking. No one expects the squirrelly IT guy to be as debonair as the CEO or the head of sales or marketing. Not everyone can be Dale Carnegie. We expect different things from different people at work. We accept the fact that management consultants, techies, software salespeople, and chief execs may communicate in oblique manners. This holds true irrespective of the medium: writing a quick e-mail, penning a company-wide announcement, addressing thousands of people, or speaking individually to a colleague in person. For a long time now, the inability to communicate effectively has inhibited many organizations and derailed individual careers. We have always taken certain people with 50-pound bags of salt. Ignoring or tuning out blowhards may stop an oncoming migraine, but it’s hardly a good solution to the problem, much less the ideal one.

In another way, everything has changed. Never before has the business world moved as fast as it does today – a trend that will only intensify for the foreseeable future. This is particularly true on technology-related matters. The need for clear and effective communication is more essential than ever. Not only will this problem persist if we ignore it, but it will exacerbate.