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Contents

Introduction: Very, Very Early or Very, Very Late

1. The Accident of Time

i) Leaving the Ground

ii) The Shortness of Life and How to Live It

2. How the French Messed Up the Calendar

3. The Invention of the Timetable

i) The Fastest Thing You Ever Did See

ii) Was Ever Tyranny More Monstrous?

4. The Beet Goes On

i) The Way to Play the Ninth

ii) Just How Long Should a CD Be?

iii) Revolver

5. How Much Talking Is Too Much Talking?

i) In the Time of Moses

ii) Talking It Over

6. Movie Time

i) How You Get to the Clock

ii) Oncoming Train

7. Horology Part One: How to Make a Watch

i) A Very Difficult Floor

ii) Just What Is It about the Swiss?

8. Roger Bannister Goes Round and Round

9. Vietnam. Napalm. Girl.

i) The Split Second

ii) ‘I am Muybridge and this is a message from my wife’

10. The Day Shift

i) We Will Crush, Squash, Slaughter Yamaha!

ii) The Boss from Hell

11. Horology Part Two: How to Sell the Time

i) Vasco da Gama Special Edition

ii) Welcome to Baselworld

iii) Uh-oh

iv) In Which We Name the Guilty Man

v) The Most Valuable Watch on the Planet

12. Time Tactics That Work!

i) The Berry Season

ii) The Lean Email Simple System

13. Life Is Short, Art Is Long

i) The Clock Is a Clock

ii) White People Are Crazy

14. Slowing Down the World

i) A Place Where Time Stands Still

ii) Living Frenchly

iii) Faster Food

15. The British Museum and the Story of Us

i) The Book of Hours

ii) Doomed and Marooned

iii) Those Who Feel Differently

Epilogue: Humility Watch

Further Reading and Acknowledgements

Picture Credits

Index