Читать книгу Summary: The Innovator’s DNA. Mastering the Five Skills of Disruptive Innovators. Jeff Dyer, Hal Gregersen, Clayton Christensen - Smart Reading, Ольга Ганкова - Страница 2

In recent years, many books have been published on creativity and innovation in business. But there is a problem: the leaders of large organizations have no idea that it is possible to think differently. This is not taught in business schools. MBA programs explain how to become providers of goods and services, but not researchers.

The Innovator’s DNA book is the result of an eight-year study of disruptive innovators and the innovative companies they established. The authors interviewed hundreds of creators of successful projects and products, leaders, and founders of revolutionary companies. Their answers helped us understand where breakthrough ideas come from.

It turns out that the behavior of innovative entrepreneurs and leaders is largely similar. Firstly, their thinking skillfully connects various things, thoughts, and phenomena, which leads to the creation of unique ideas. In addition, all innovators excelled at questioning, observing, networking, and experimenting.

People think that creativity is a cognitive skill, however the ability to create innovative ideas is not only derived from your brain, but also from your behaviors. Thus, by changing your behavior, you can improve your creativity. Innovative companies are always led by innovative leaders, so if you want to create something truly new, you first need to be creative.