Читать книгу Sharing Economy and Big Data Analytics - Soraya Sedkaoui - Страница 47

The sharing economy is gaining more and more ground, and this is not a “whim” in the business world. It really does exist and provides solutions to many of the problems caused by the traditional economy, which in this case, are those related to social well-being, particularly poverty and social exclusion.

Even if there is some reluctance about the economic consequences of the collaborative economy, an initiative in favor of the collaborative economy is only beneficial for companies, because it opens up opportunities for them to enhance the value of their products and ensure their sustainability. That is why they must not resist: either they surf this new wave of possibility, or they get carried away. It is therefore better to turn these threats into opportunities.

TO REMEMBER.– Opting for an approach in favor of the sharing economy is a great adventure for a company. The protagonists of this new model were motivated by their convictions and desires to contribute to the sustainability of the community, the economy and the environment.

Nevertheless, activities in support of the sharing economy create value and specifically provide employment opportunities. On this last point, those that are “suspicious” of the sharing economy are opposed to the idea that this new economy can preserve and stimulate the world of work.

Can we resolve this dilemma?

Impossible, for the time being. The sharing economy is a topic in full development, only time will confirm or deny the impact of this new economy.

1 1 PricewaterhouseCoopers is a network of companies specializing in auditing missions, accounting and consulting for companies.

2 2 Source: https://www.linkedin.com/pulse/entenda-o-prosumer-esse-novo-consumidor-jurandir-si queira.

3 3 Wikinomics: How Mass Collaboration Changes Everything, a book by Tapscott and Williams, published in 2006, describing an economic system based on massive collaboration and an intensive use of technology. It was translated into French in 2007 under the title Wikinomics: Wikipédia, Linux, YouTube, comment l’intelligence collaborative bouleverse l’économie.

4 4 The “King Baudouin” Foundation is an independent and multifaceted foundation, active in Belgium and at European and international level. It wants to make positive changes in society and invest in projects or individuals that can inspire others. It was founded in 1976.

5 5 Self-image, confidence and a sense of integration.

6 6 “A business model describes precisely how your company will make money. In practice, this means defining what you are going to sell, to which customers, for what purpose, in what way, and for what benefit. In other words, it is about describing your activity” (Source: http://www.entreprendre-ensemble.com/pdf/outils/decrire-son-modele-economique.pdf).