Seamless
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Оглавление
Sorman-Nilsson Anders. Seamless
About the author
Acknowledgements
Prologue
Failing to succeed – a futurist's confessions
Introduction
The modern metaphor of seamless
The mythical origins of seamlessness
Embracing the frictive hero's journey
Butterflies, bow ties and infinity
STEP 1. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
1: Status quo
The love letter to my superhero
Text and textiles; ideas and fabrics
Reinvention and transformation is friction
STEP 2. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
2: Call to adventure
The love letter continues – a call to adventure
The fabric of adventure
Tradition killed the radio star
STEP 3. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
3: Refusal of the call
My heroine, my most reluctant mentee
Being nostalgic is not the same as being strategic
Reluctant heroines may need a little nudge
STEP 4. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
4: Meeting with the mentor
Opening hearts and minds
Reversing roles: mentor son, heroine mother
Fool's errand?
STEP 5. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
5: Crossing the threshold
Moving into the extraordinary
What is science fiction and what is reality?
Seamless convergence and hero enablement
The interface with technology and the internet
Every wo/man's home is their intelligent castle
STEP 6. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
6: Tests, allies and enemies
Navigating the path into the extraordinary
Neo-luddites and technophobes
STEP 7. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
7: Approaching the inmost cave
Preparing for all challenges
Fighting futurephobes in my mental cave
STEP 8. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
8: Ordeal
The obstacle is the way – turning‘in the way' into ‘the way'
STEP 9. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
9: Reward (seizing the sword)
Blood is thicker than water
Where one story ends, another begins
STEP 10. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
10: Road back
A call to adventure for our clients
The curious case of Georg Sörman
STEP 11. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
11: Resurrection
Can old dogs learn new tricks?
Finding hope in Languedoc-Roussillon
STEP 12. HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON
12: Return with the elixir
Seamless design and customer odysseys
Seamless or frictive journeys?
Georg Sörman and transformation
Epilogue
Appendix 1: A letter from Birgitta
Appendix 2: A letter from Lars-Olof
Index
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Отрывок из книги
A hero's journey of digital disruption, adaptation and human transformation.
anders sörman-nilsson
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6. Tests, allies and enemies: Frodo encounters many obstacles, allies and enemies on his odyssey. He journeys over the mountain pass, barely escapes the wrath of Balrog, becomes allies with the elves, is almost captured by the forces of Saruman, is attacked by Gollum and nearly eaten by a carnivorous spider (Shelob).
7. Approach the inmost cave: As he moves through stage 6, Frodo also has to separate from the Fellowship, alone with Sam, to continue his long journey to the fires of Mount Doom. The Fellowship meanwhile cannot continue with Frodo, because they must help defeat the forces of Sauron that are growing more powerful with each passing day. Frodo and Sam use Gollum as a guide to travel the secret back paths to reach the entrance of Mount Doom.
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