Читать книгу Nonprofit Kit For Dummies - Stan Hutton, Beverly A. Browning - Страница 23

Among private, nongovernmental sources of support, gifts from living individuals — as opposed to bequests from people who have died — have always represented a large portion of total giving, but philanthropic giving by foundations and corporations has been growing. According to the Giving USA Foundation, in 2019 corporations represented the largest portion of total giving and the COVID-19 pandemic is furthering this trend. This resulted in corporations giving the largest share of nonprofit sponsorships and grants. For new nonprofit organizations, the best fundraising strategy is to take a balanced approach that includes multiple forms of contributions.