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Halloween is the first of America’s great winter festivals of celebration and commerce, followed by Thanksgiving and completed by Christmas (or the Holidays, as they are usually called, in deference to non-Christians) and New Year. Children across America go trick-or-treating dressed up as ghosts, monsters, gore-spattered zombies or, somewhat inexplicably, superheroes. For weeks before the actual day houses and gardens (‘yards’) are decorated with scarecrows, gravestones, pumpkins and autumn fruits creating a weirdly pagan mélange of Wicker Man Celtic, Transylvanian Gothic and Parish Harvest Festival.

In the late seventeenth century an attack of mass hysteria in Salem, Massachusetts resulted in a series of witch trials, judicial torture and hangings. Arthur Miller’s play The Crucible famously used the episode as a metaphor for the Communist ‘witch-hunts’ of his own time. The shameful, primitive and disgusting events of the 1690s have receded into jokey folk lore and Salem now embraces its position as the Halloween and Olde Puritan capital of America, abounding with Publick Houses and Crafte Shoppes. Indeed there are now real witches in Salem, witches who are Out and Proud.

‘Can you feel the positive energy here?’

‘Er, well, since you mention it, not really …’

I meet High Priestess Laurie Cabot in her occult shop ‘The Cat, The Crow and The Crown’, the first of its kind, she claims, anywhere in the world. She and her co-religionists have fought long and hard for ‘the Craft’ to be treated as any other faith under the constitution. Laurie is the ‘Official Witch of Massachusetts’, a title granted by Governor Dukakis in the seventies. She is not to know that I am entirely allergic to anyone using the word ‘energy’ in a nonsensical, New Age way. A hundred years ago it would have been ‘vibrations’. I am determined not to be surly and unhelpful, however, so I plough on.

‘Big day for you, today, Laurie. Halloween.’

‘Today is not Halloween,’ she says, putting me right, ‘it is the ancient Celtic festival of Samhain. The Christians took it over, along with so much else.’ There is no black cat perched on her shoulder, but there might as well be. ‘The Christians went from persecuting us to scorning us for what they call superstition.’

I murmur sympathy, which is genuine. To me, all religions are equally nonsensical and the idea that Christians, with their particular invisible friends, virgin births, immaculate conceptions and bread turning into flesh, could have the cheek to mock people like Laurie for being ‘superstitious’ is appalling humbug.

Laurie invites me to a great Samhain meeting (I forbear from using the word ‘coven’ for I have an inkling it might offend); it is to be held not naked and out of doors, leaping through flames and around pentacles, but in the ballroom of The Hawthorne Hotel. No black candles, no reciting of the Lord’s Prayer backwards. This is not Hammer House of Horror but a kind of syncretic New Age mixture of Druidism, Celtic folklore and much vague talk about ‘energies’.

The meeting itself is a very charming party in which the Cabot-style witches who have come from all over the world to be here dress up, dance (to seventies and eighties pop mostly) and then come forward for a ‘circle’ in which a sword is waved, incantations are made and ‘energies’ invoked. It is all over very quickly and then Laurie and I get on with the business of judging the best costume of the evening.

Meanwhile outside, the entire town of Salem has turned into a huge horror and gore theme park. The smell of donuts and burgers, the sound of rock music, the sight of murder, mayhem and death. By twelve o’clock it’s all over and everyone is in bed. It seems to me that there is more true Gothic horror in a digestive biscuit, but never mind. Tomorrow I shall be immersed in the comforting sophisticated grandeur of the state capital.