Читать книгу The Exhibitionist - Steve Reeder - Страница 5

CONTENTS

About the authors

Introduction

PART I: Why engage?

Chapter 1: Why trade shows matter even more in the digital age

Chapter 2: Are trade shows the right tactic for your business?

PART II: P.I.E.

Chapter 3: Planning

3.1 SMART objective setting

3.2 Which show?

3.3 Budget planning

3.4 Buying your space

3.5 Stand design

3.6 The exhibitor manual

3.7 Lead capture

3.8 Pre-show marketing

Chapter 4: Implementation

4.1 On-site final build

4.2 Selecting your stand squad

4.3 Opening lines

4.4 Squad training

4.5 Filtering visitors – prioritising prospects and leads

Chapter 5: Evaluation

5.1 Breakdown

5.2 Follow-up

5.3 Evaluation

PART III Final considerations

Chapter 6: Maximising the media

Chapter 7: Going global

Closing remarks

Contact details

Bibliography