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Preface

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Take a little time at some point to look over the public portfolios of a few larger investors. Pick a mix of mutual funds or hedge funds or banks or insurers, for example. It could include almost any professionally managed portfolio. It should start to become clear that investing takes place over a wide and diverse landscape.

Each portfolio will differ from others in ways large and small. Each manager will describe the business in different terms. Some will talk about stocks, some about bonds, some about things different altogether. Some will emphasize income, some will emphasize price. Some will talk stability, others not. Issues important to one will barely show up in the notes for another. Each portfolio will seem to run like a separate business. And that is true for the thousands of portfolios that come into the markets every day.

Similar to any other business, investment portfolios compete to make the best out of opportunities that flow through the markets daily. Similar to any other business, the most successful assess themselves and others up and down the line and create and sustain competitive advantage. Plenty of good work has challenged the ability of any investor to consistently beat the competition. But practitioners and students of finance increasingly realize some portfolios simply are better positioned than others to generate quality returns. The reasons vary, but the best investors know their relative strengths and weaknesses and try to anticipate circumstances where their strengths might capture returns unavailable to others in the market. The competitive landscape constantly evolves. Investing is a competition, but not everyone is playing the same game.

Most of the written work on investing barely reflects the diversity of portfolios and the competition between them. The daily press and most magazines, journals, and books usually offer an eclectic mix. There's the daily drama of winners and losers. There's nuts-and-bolts advice for practitioners. There are formal treatments of finance that abstract away from the institutional details of the markets. Between these islands of information is a sparse archipelago. This book tries to build a bridge from daily headlines to the actual work of most institutional portfolio managers and on to the formal literature on investing.

The formal literature does capture an important strand of institutional investing in its emphasis on balancing risk and return. This strand tends to view investing as a world of assets with particular expected risks, returns, and correlations. In the version of this world that has dominated formal finance since the 1950s, all investors see the future in just the same way and share the same expectations of asset performance. In its strongest form, the formal work in finance largely rules out the possibility of portfolios with sustainable strengths and weaknesses. This line of work has produced important insight into the best ways to trade off return against risk in both individual investments and portfolios. It has put an important spotlight on the value of diversification. And it has led to valuable tools for breaking investor performance into the part likely due to simply taking risk and the part due to the managers' skill. At some point, practicing institutional investors do balance the relative value of different assets and try to add something to portfolio performance.

Still, some of the most widely taught tenets of modern investing seem oddly distant from the concerns and activity of investors in the market every day. Some theories imply investors should largely hold portfolios of similar assets, but few do. Some theories imply little room for investors to generate performance much better than the broad market, but investors nevertheless go into the market looking for it every day. Some theories imply that investment risk, return, and correlation is all that matters, but the daily work of professional investors seems consumed by so many other things.

The formal literature on investing often assumes away the institutional constraints that set boundaries for portfolios managing most of the world's capital. These constraints create the strengths and weaknesses that enable different portfolios to look at the same assets and see different opportunities. Only in the last decade or so have some of the best students of finance at universities and investment portfolios started to weave these constraints into explanations of asset returns and market behavior. Work that explains the origin of institutional constraints and their impact on investment and asset value offers a better theory of the markets. It explains more of investors' observed behavior.

Although the formal literature rarely deals with the institutional constraints, the literature for practitioners at times seems to deal only with these constraints. Part of the practitioners' literature lays out the definitions and conventions of securities markets. Part focuses on accounting, tax, and regulation. Part focuses on ways to finance investments. Part outlines ways to manage assets against liabilities. These are necessary and practical topics, but they do not point the way toward building a competitive investment business. Among other things, the work for practitioners rarely links back to the genuinely valuable framework that ties risk to reward and highlights the powerful implications of diversification.

Competitive advantage shapes the business of investing as much as it does any business. Some portfolios find themselves better equipped to expand into new areas or respond to investment opportunity. Some find themselves better able to leverage, deleverage, or tailor the risk and return in existing assets. Some portfolios find themselves better informed, better able to hold assets under different accounting or tax treatments, better able to navigate regulations and politics. These things and others create configurations of competitive advantage.

Portfolios that recognize strengths and weaknesses improve their chances of earning sustainable returns beyond those of broad market averages. In practice, most portfolios specialize in their strengths. This usually gets little attention in formal theory, which often relies on the simplifying assumption that all investors have the same information and investment capacities. Of course, this also implies that no investor can deliver consistent excess return and that no portfolio can sustain advantage.

Competitive advantage also figures in anticipating the plausible future states of the world, which is central to good investing. After all, future economic growth, interest rates and lending terms, hedging, information flow, taxes and accounting rules, political and regulatory changes, technology, and so on all shape investment returns. Some portfolios have comparative advantage in anticipating this kind of change. And, empirically, the time and effort spent by investors on forecasting attests to the importance of anticipating a probabilistic future.

Finally, competing portfolios shape the value of different assets all the time. Formal finance acknowledges the idiosyncrasies of preferred risk and return across investors. But once institutional constraints lead large blocks of capital to adopt similar preferences, then the idiosyncrasies of individual portfolios coalesce into systemic influences on asset value. Investors will demand compensation for these systemic influences. Among other things, the value of the US Treasury market, the agency mortgage-backed securities market, and the corporate debt market, among others, have been shaped in the last few decades by episodes of major institutional capital flow responding less to return, risk, and correlation than to policy and regulation.

This book brings together investment theory, practice, and markets to explain the differing goals of professional investment portfolios, the sources of competition between them, and the impact of competition on asset value. For theorists, it adds to the list of systemic factors that drive asset value by breaking global asset markets into local ones. For practitioners, it frames the business of investing as a competition with other portfolios operating under similar constraints. For market analysts, it details the ways that scale, leverage, funding, hedging, information, tax and accounting, and regulation and politics can suddenly shift the playing field.

The book starts with the ideas that brought investing into the modern era. Harry Markowitz revolutionized investing by changing it from an exercise in calculating present value into one of balancing risk, return, and diversification. William Sharpe and his peers then built on work by Markowitz and others to develop the capital asset pricing model, or CAPM. CAPM would offer a beautiful theory of investing but arguably one that hid as much as it revealed.

In the half-century after CAPM's debut, its critics would steadily pile up one piece of evidence after another showing shortfalls in the model's description of markets. Analysts at universities and across Wall Street would offer expanded versions of CAPM to explain the anomalies. The local capital asset pricing model, introduced here, is one such version. Local CAPM explicitly builds in competitive advantage and disadvantage across portfolios and their impact on asset value. The sources of advantage and disadvantage are specific and their impact unique.

From investment theory, the book swings into analysis of the broad investment platforms and special vehicles that dominate markets. Mutual funds and hedge funds compete to generate total returns. Banks and insurers manage asset portfolios against a series of specific liabilities. Broker/dealers stand between investors but still extract investment return and shape markets. Real estate investment trusts and sovereign wealth funds reflect the impact of mixing public policy with investment portfolios. And the potential advantages that individual investors might have in highly competitive markets get treatment here as well.

This guide is for researchers who want a better model for the observed behavior of investors. This is a guide for practicing investors who want a better, formal framework for managing the investment process and building a competitive business. This is also for students of markets who want to understand how the behavior of investors can shape the value of assets.

Kurt Lewin, the psychologist, noted that there is nothing so practical as a good theory. A good theory organizes facts and simplifies and explains an otherwise complex landscape without diminishing its most important features. The book you are about to read takes a resolute step in that direction.

Steven Abrahams

September 9, 2019

Competitive Advantage in Investing

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