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Performance Turns on More Than Beta

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CAPM also predicted that investment returns depend only on an asset's expected return premium over the riskless rate, or . This ensures that the market portfolio sits somewhere on Markowitz's efficient frontier. If other factors influence asset returns, then the simplest and most elegant version of CAPM falls apart.

Starting in the late 1970s, studies of investment returns started making the case that factors other than expected return premium explained asset returns. A study by Sanjay Basu showed that earnings-to-price ratios added to the ability of CAPM to predict stock returns, with high earnings-to-price equities outperforming low (Basu, 1977). A study by Rolf Banz a few years later showed that market capitalization helped, too, with smaller market capitalizations performing better than predicted by CAPM (Banz, 1981). Laxmi Bhandari followed this lead and by the end of the 1980s found that debt-to-equity ratios helped CAPM explain returns, with high debt-to-equity performing better than predicted by beta alone (Bhandari, 1988). And other researchers found that high book-to-market equities also performed better than predicted by beta (Stattman, 1980; Rosenberg, Reid, and Lanstein, 1985).

Eugene Fama and Kenneth French later incorporated influences beyond beta into a proposed model of asset returns (Fama and French, 1993, 1996). In their view of the investment world, the expected excess return on any specific asset at a point in time, , again depends on the excess return on the market portfolio multiplied by the CAPM's familiar beta, . But unlike CAPM, Fama and French also argue that returns depend on the difference between small and big stocks, or , and on the difference between stocks with a high ratio of book value to market value and stocks with a low ratio, or . These factors represent elements of asset returns separate from broad exposure to the economy and, more important, elements that investors cannot diversify away. Investors consequently need compensation for those risks.

Fama and French fit the elements of their approach together in a single statement:


Fama and French point out that the average annual excess return of the market portfolio over the riskless rate from 1927 to 2003 was 8.3%. The average difference in return between small and large stocks, however, was 3.6%, and the average difference between high and low book-to-market stocks was 5.0%. They also put their approach to the same test that Jensen applied to CAPM:


In this test, if Fama and French's model described the world well, the value of αi also should be zero. Fama and French have broadly found that this approach does leave a value of αi about zero. Work by other researchers has found similar results (see, for example, Loughran and Ritter, 1995; Mitchell and Stafford, 2000). Studies of performance in mutual funds have also found that Fama and French's factors explain performance better than a simple CAPM approach (Carhart, 1997). Beyond the academic, investment firms such as Dimensional Advisors and AQR have built substantial businesses on Fama and French's observation, running portfolios that use these factors to try to outperform broad market benchmarks.

In addition to Fama and French, other work has found more factors that seem to sway asset returns. Jegadeesh and Titman have found that returns seem to depend on a sort of momentum (Jegadeesh and Titman, 1993). Stocks that do better than the market over the most recent three or 12 months tend to continue doing well over the next few months, and stocks that do poorly continue doing poorly. Performance seems to persist and shape returns beyond even the factors that Fama and French describe. The list of influences on asset return grows.

Significant elements of investment performance seem to rely on things beyond CAPM's simple multiple of excess market performance. CAPM again falls short.

Competitive Advantage in Investing

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