Читать книгу C. S. Lewis and the Craft of Communication - Steven Beebe - Страница 9

Foreword by Jerry Root

Preface

Acknowledgements

1 The Case for C. S. Lewis as Master Communicator

A Popular Communicator

A Professional Communicator

A Professor of Communication

HI TEA: A Preview of Lewis’s Communication Lessons

2 The Making of a Master Communicator

His Family: Flora, Albert, and Warnie

The Education of a Master Communicator

Boarding Schools

Arthur Greeves: First Friend and Intimate Confidant

The Great Knock

Oxford and the Dreaming Spires

The Great War

Mrs. Moore and Lewis’s Audience

J. R. R. Tolkien: Oxford Friend and Colleague

A Most Reluctant Conversion

Surprised by Marriage: Finding Joy and Observing Grief

A Well-Read Mind Awake

3 C. S. Lewis’s Big Ideas

Longing: The Quest to Find Home

The Tao: Universal Truth

Christianity: Lewis’s Primary Sense-Making Lens

Language: Metaphorical Shaper of Thought and Meaning

Summary: Lewis’s Big Ideas

4 Holistic

Principle One: Effective Communicators Are Holistic

One Style: Communicating for Both the Eye and the Ear

Two Lewises: The Integration of Reason and Imagination

Three Methods: The Integration of Rhetoric, Dialectic, and Poetic

Rhetoric

Dialectic

Poetic

Summary: The “H” of “HI TEA”: The Principle of Being Holistic

5 Intentional

Principle Two: Effective Communicators Are Intentional

The Meaning of Meaning

Evidential Meaning

Psychological Meaning

Empirical (Symbolic) Meaning

Master of Invention

Clarity

Style

Summary: The “I” of “HI TEA”: The Principle of Being Intentional

6 Transpositional

Principle Three: Effective Communicators Are Transpositional

Translation: A Prelude to Transposition

Transposition: Communicating from Higher to Lower, Richer to Poorer

Visual Metaphor: The Technique of Transposition

Summary: The “T” of “HI TEA”: The Principle of Transposition

7 Evocative

Principle Four: Effective Communicators Evoke Emotions

Evoke by Selecting the Right Word

Evoke by Using Comparison

Evoke by Placing Us in the Middle of Things

Evoke by Telling Stories

Evoke by Using Myth

Summary: The “E” of “HI TEA”: The Principle of Evoking Emotions

8 Audience Centered

Principle Five: Effective Communicators Are Audience Centered

Misanalysing His Audience: Learning from Communication Failures

Editing for the Audience

Relating to the Audience

Speaking to an Audience

Being a Good Audience Member

Summary: The “A” of “HI TEA”: The Principle of Being Audience Centered

9 How to Communicate Like C. S. Lewis

How to Be Holistic

Communicate for the Eye and Ear

Use Interesting and Varied Supporting Material

Communicate to the Whole Mind

How to Be Intentional

Have Something to Say

Develop a Clear Communication Objective

Use Language Precisely

How to Be Transpositional

Use Comparisons Skillfully

Communicate for the “Mind’s Eye”

Craft Effective Visual Metaphors

How to Be Evocative

Tell Stories

Get Messages Out of People

Master Nonverbal Communication Skills

How to Be an Audience-Centered Communicator

Enhance Your Credibility

Select the Appropriate Communication Channel

Analyze and Adapt to Your Audience

Remember HI TEA

Be a Holistic Communicator

Be an Intentional Communicator

Be a Transpositional Communicator

Be an Evocative Communicator

Be an Audience-Centered Communicator

Index