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1 Rogers, C.R., On Becoming a Person (Boston: Houghton Mifflin, 1961), p. 26.

2 Rick Levine, Christopher Locke, Doc Searls and David Weinberger, The Cluetrain Manifesto (Cambridge, MA: Perseus Books Publishing, 2000), pp. 36, 39.

3 Antony Jay, The Oxford Dictionary of Political Quotations (Oxford: Oxford University Press), p. 68.