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Help, I’m Rich! You might claim that this title does not seem to make much sense. Having money means being more independent. Being more independent means that you don’t need to rely on others. So why send such an SOS to the world when you are rich?

As many rich individuals can testify, being rich comes with challenges – challenges that are very much related to and often caused by the very fact that you are rich. As most of these challenges are not unique, it makes a lot of sense to benefit from the good and bad experiences of other people who are in a similar situation.

Private banking is the industry that collates these experiences and as such has become specialized in helping the rich to address these many typically wealth-related challenges and concerns. However, for this industry to be able to deliver its value-adding potential, there has to be a firm trust base, and that is precisely what seems to be lacking to a large extent.

Apart from highlighting why and how private banks should add value to the life of the rich, in this introductory part of the book we elaborate on trust as well as on ways to develop trust. If you understand our view on how trust in the private banking industry can be developed, you also understand why this book has been written.