Читать книгу The Socially Savvy Advisor + Website - Stuart Fross - Страница 11
Part One
The New Business Environment
Chapter 4
Are the Risks of Using Social Media Worth the Benefits?
ОглавлениеThe risk of not using social media is greater.
– Melissa Callison, Charles Schwab's vice president of compliance communications
Some time ago I had a conversation with a twenty-something young man about a job offer he'd received from an investment advisory firm. The company wasn't active on social media at the time and had some misgivings about embracing a quickly evolving communications technology within a regulated – some might say hidebound – industry. Still, they understood the world was changing.
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