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Your business plan should describe the following in detail:

(a) your company and its objectives,

(b) how much money your business requires, and

(c) how your business will repay the money.

Include details about your own background and experience, as well as details about any other key people involved. A des-cription of your service, your marketing plans, and your cash flow forecast should also be included. Consult other business people about the best strategy to adopt. Your accountant can also advise you about the best way to approach your banker.

If your first attempt to get a loan is unsuccessful, don’t give up. Ask your banker why the loan wasn’t approved; the answer may provide the information you need to get your loan approved the second time you apply. Was your business plan lacking information? Was your market research inadequate? Stick around and find out why you were turned down; it could be very profitable information.