Startupland
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Svane Mikkel. Startupland
Foreword. By Alexia Tsotsis
Introduction. The Pursuit of Happiness
Chapter 1. The Honeymoon: Believing that what you're doing is great and knowing nothing of what's to come
Beautifully Simple, Round One
Importing the Internet from America
The Danger in Riding Market Waves or Going Kaput
There Are Second Chances
An Ignored Idea
Timing Is Everything
Chapter 2. The Salad Days: Keeping it together when things should be falling apart
Money Isn't Only in Your Bank Account; It's Also in Your Head
Startups Are Fragile
What's in a Name?
You Lose Some, You Win Some
Going Live
Making Sales Self-Service
Finding Customers When You Have No Idea Where to Find Them
Instantly Iterating the Idea
Chapter 3. Going for Broke: How to turn down money and keep your company (and your soul)
Hat in Hand
Eleventh-Hour Surprise
Making Irrevocable Mistakes with People Who Matter
Chapter 4. The Bubble Redux: Battling circumstances beyond your control
More Business 101: Hire People You Know!
When Things Go Wrong
Chapter 5. The Game Is Not Over: Getting investors and getting along with your partners
Second Chances Again!
Jamaica Plain, or Things Are Not as Good as They Sound
Learning What Makes a Great VC
Entrepreneurship Is Filled with Paranoia
Chapter 6. Coming to America: Chasing the dream – and dealing with the reality
Building the Home Team
Picking Your First Employees
Customer Support from the Inside
Becoming the Shiny New Thing
Settling In
Moving Again
Chapter 7. Go West: Leveraging location and upending our lives
Starting Over, Again
Scaling Snafus
Hiring: American Style
Home at Last (Or Location Matters)
Chapter 8. Growing Up: Going from building a product to building a company – and messing up along the way
Onboarding Talent and Trying to Look Like a Pro
Some Tricks on How to Hire People Who Can Do What You Can't
Every Little Thing You Do Matters
Mo Money, Mo Problems
Chapter 9. Innocence Lost: From idealist to realist, and the uncomfortable journey in between
Shifting Your Strategy and Feeling Fine about It
Moving Up, Moving Out, Making Different Choices…
.. And Sometimes Pissing Off Your Friends and Alienating Your Best Employees
Learning to Edit the Authentic Self
The Most Important Management Secret I Only Just Learned
Some Final Thoughts on How We Changed
Chapter 10. Going to the Show: Becoming a public company and remembering where we came from
Ignoring Conventional Wisdom
Determining How Much You're Worth
Showtime!
The More Things Change…
Epilogue
A Few More Thoughts. It's all about relationships
Acknowledgments
About the Authors
Отрывок из книги
For the citizens of today's Startupland, anything is possible: You can order a car, a sandwich, and even a drone from your phone. You can even subscribe to an on-demand service that manages all of your other on-demand services.
As incumbent companies across all sectors continue to value immediate financial returns over innovation, our VC-backed pocket of the universe continues to throw money at small startups trying to solve big problems, or small problems. Silicon Valley can at times seem like an entirely different planet: Startupland.
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And, as a model startup citizen, Svane has been through every gritty aspect of entrepreneurship. And entrepreneurs just starting out would be wise to study his journey.
No moment is too humbling in startup life: Taking out a $50,000 line of credit with no savings in order to make payroll and lying to your family through economic instability, startups, even when successful, are not pretty.
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