Читать книгу Digital @ Scale - Swaminathan Anand - Страница 4

FROM CUSTOMER RELATIONSHIPS and production control to communication with suppliers: In the digital age, companies need to rethink their entire business models. Those who don’t risk failure and extinction.

The successful battle of the traditional booksellers and their Tolino e-reader with the Internet giant Amazon and its Kindle device not only inspires courage, but is also rich in lessons. Even the most cursory of analyses is enough to dispel a widely held belief that, contrary to popular opinion, digitization is not primarily an information technology (IT) issue. Effective IT is just the foundation on which the digitization of the entire company is built. It’s about far more than simply implementing digital technologies – the ultimate goal is to develop completely new business models. This takes us to the heart of the issue: digitization starts with the CEO.