Читать книгу Start & Run an ESL Teaching Business - T. Nicole Pankratz - Bodner - Страница 6

The ESL industry is ripe with entrepreneurial potential. Within the industry there are many business options, the two most common of which are starting and running a tutorial service, and starting and running a school. However, as anyone who has dipped his or her toes in the ESL pool knows, there is a lot more to the industry than just tutorial services and schools. Product and service options abound. Indeed, there appears to be something for everyone, provided you carefully watch and listen to market trends, seize opportunities when they arise, and treat your “customers” with care, whether they are students, parents, teachers, or school administrators.

This chapter provides an overview of tutorial services and schools, as well as ideas about alternative business possibilities that you might consider adding to your business in the future to either enhance enrollment or make additional money.

If you are not sure which option best suits you, you can take the suitability test at the end of this chapter.