Читать книгу Gold Diggers - Tasmina Perry, Tasmina Perry - Страница 19
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Оглавление‘Don’t we have any more girls to see?’ sighed Karin, snapping the portfolio shut and dismissing the fifteen-year-old Estonian blonde with a regal wave. As the skinny model shuffled out of the Karenza office, Karin looked at the pile of model cards in front of her and rubbed her eyes. Karin and her head of merchandise Kirsty Baker had been casting for the Karenza spring/summer advertising campaign all afternoon, and not one girl had been even remotely right.
‘What about Gisele?’ said Kirsty, flicking through a copy of American Elle.
‘Can’t afford her.’
‘Kate?’
‘She’s everywhere. Plus we can’t afford her.’
‘Daria?’
Karin threw down the pile of model cards in irritation. ‘We’re not fucking Gucci, Kirsty. The commercial rates for the very top girls are fifty grand plus a day. This is a three-day shoot, plus travel days, plus agency fees. Then you’ve got the photographer and crew, location costs, the advertising agency’s bill plus the cost of running the ads in the magazines. Christ, we’re talking upwards of a million pounds.’
In fact, Karin was beginning to think that was the only answer, although her instincts were totally against it. Despite the prohibitive costs, she was wary about using a well-known face for the first Karenza campaign. She wanted the ads to showcase the product, not the model. Yes, they needed a girl who oozed glamour and beauty, but they also needed the girl to make it seem as though it was the Karenza swimwear that was giving her those magical attributes, not the other way around. Put simply, they needed show-stopping cinematic visuals and an exotic siren smouldering on a Caribbean beach, not some emaciated teenager in a photographic studio in Hoxton.
Karin stood up and stalked around the office impatiently, twisting her spiked heels into the cream carpet. She had come a long way in seven years since she had started the company from her old Chelsea apartment, but she wanted more, much more. She didn’t want to own a tiny niche of the fashion world, she wanted the whole thing – and she had a plan. While all her friends from Briarton had gone to Florence to take art history courses to equip them for dinner party conversation, Karin had headed straight for the Polimoda, Italy’s famous fashion college. Karin had lapped up every lesson and had quickly formed a strategy. Her decision to go into swimwear had been considered and calculated. Womenswear was too competitive, too brutal, too much of an uphill struggle. Shoes were a closed shop with Blahnik, Choo and Louboutin dominating the top of the market, and accessories were the golden goose of fashion – the mark-up on a designer handbag was huge and more importantly one size fits all. No wonder accessories was where the luxury goods companies LVMH, Gucci group and Club21 made their mouth-watering profits. Instead, Karin had spotted a gap. Society was getting richer and people were getting more greedy. They didn’t just want luxury goods – the bags, the shoes, the cars – they wanted the full luxury lifestyle. Karin had watched as her friends took a dozen holidays a year in an ever-growing list of exotic locations but, despite the constant talk of holiday wardrobes in the glossy magazines, these women rarely dressed at all during the day, staying in a swimsuit from dawn till dusk. Swimwear was sexy, it was glamorous, it was her.
‘Dammit, why are all these silly little girls so skinny and pale?’ said Karin impatiently, flipping through the model cards once again. ‘They just look like children.’
‘That will be because they are children,’ said Kirsty with a smile. ‘Models start at twelve these days, you know.’
‘But we’re not selling clothes to children,’ snapped Karin. ‘Our customers are women, real-life women with hips and tits, not these broom-handle freaks!’
Karin knew what women wanted. They didn’t want revealing wisps of lycra, they wanted to feel like Ursula Andress emerging out of the sea in Dr No, they wanted to feel like Sophia Loren wearing a turban in Arabesque. Classy, sexy, in control. So she created a collection of classic pieces that made great bodies look even hotter. She then carefully drip-fed them into the market, only allowing Karenza to be stocked in exclusive corners of the market like Harrods and Harvey Nichols. She wooed important fashion editors, sending them top-of-the-range bikinis every season and was rewarded by flattering articles about the hot new jet-set swimwear label that everyone was wearing. But it was Sebastian who had encouraged Karin to open her first shop. She had met him two years after her first collection had debuted, and they were engaged six months later. She didn’t need anyone to help her think big, but Sebastian was supportive – and, more importantly, he was connected. A school friend of Seb’s from Eton had offered her the lease on a small shop on Walton Street and, not being able to afford an expensive interior designer, Karin copied the look of a pal’s Cape Cod beach house, all fabulously pared-down with white floorboards and white walls. It was low-key luxe for people who didn’t want to shout about their wealth. It was perfect. Now she had three shops and a £20-million-pound annual turnover and Karenza was Europe’s fastest-growing swimwear company, but for Karin’s fierce ambitions it was not growing fast enough. It needed more visibility as a major luxury. She needed a print campaign in the major glossy magazines. She smiled a small, sad smile. She knew Sebastian would have approved.
Kirsty was waving a black-and-white photograph of a skinny brunette with long legs in Karin’s face.
‘She’s hot. What about her?’
‘Too thin. Looks cocky,’ she said, tossing the photo on the pile dismissively.
‘Or her?’ asked Kirsty, pointing at a toothy blonde.
‘No way! Check out that mouth. She looks like a rabbit.’
‘She did do the Prada show last season,’ offered Kirsty weakly.
‘Kirsty! The girl fronting this campaign represents our brand,’ snapped Karin. ‘She is our face and body. I want our potential customers to look at our campaign and think, “I can be that sexy and chic and gorgeous”. Even if she’s fat, I still want her to think that three hundred pounds is money well spent if she can be magically transformed into the gorgeous creature in our campaign.’
‘I thought you didn’t want any fat and frumpy housewives wearing Karenza designs,’ said Kirsty sulkily.
‘That’s not the point,’ replied Karin briskly. ‘We need someone hot. Someone who can fill a bikini like she’s been poured into it, not some six-foot stringy teenager. We want a woman.’
She spun round her Eames chair so it faced the window overlooking the street. ‘She’s got to be out there somewhere.’
Dan Stevens, one of Europe’s hottest fashion designers, was crossing Regent Street when he saw her. He was already late for his next appointment – his last meeting at Vogue House had gone on forever – but something about this girl, standing on the other side of the road, made him stop and look. Even from fifty feet away he could see her right-angle cheekbones, her poker-straight pale blonde hair and her dancer’s posture. Dan frowned; why didn’t he know this girl? He worked with top models and actresses every day; he thought he knew all the beautiful women in London, but he had never seen this one before. Surely she must work in fashion? He thought, she was too stunning, too stylish to be a civilian. He quickened his pace to catch up with her and, drawing level, tapped her on the shoulder. She was dazzling. How many hours had he spent retouching photographs of stars with bad skin, all those smoker’s lines around the mouth, or the eyes deadened from drugs and parties. This girl, though: wow. Those enormous, slightly startled lavender-blue eyes, her incredible bone structure: she was a knockout. Not for the first time in his career, he wished he was single.
‘Hi! I, ah, I just wanted to introduce myself. I’m Dan Stevens, I’m a photographer. Are you a model by any chance?’
Dan Stevens. Holy shit! Summer’s mouth dropped open. She’d only come shopping to cheer herself up because she hadn’t had a go-see in a week and here she was being stopped by one of the world’s hottest photographers. You couldn’t open W or US Vogue these days without seeing his name on a cover story. Molly would be really impressed.
‘Oh, I know who you are,’ she smiled, butterflies fluttering round her tummy. ‘And yes, I’m a model, although you won’t have heard of me.’
‘Good,’ said Dan. ‘Are you busy for the next hour?’
‘Just spending money I haven’t got,’ smiled Summer.
‘In that case, could you come with me to my next meeting? There’s someone I really think you should meet.’
Dan Stevens walked through the door grinning from ear to ear. Karin, however, did not think he had much to smile about. He was two hours late for the casting – she couldn’t abide lateness – and she met his grin with a stony face. Dan knew he was getting off lightly: Karin Cavendish in hell-hath-no-fury mode was a fate you wouldn’t wish on an enemy. But she was in no position to make a point; she was very, very lucky to have secured Dan’s services for the campaign. If she hadn’t given Dan his first break, setting him up an appointment to see her fashion editor friend at Elle when he was a struggling nobody, she would never had the kudos to book him. But Karin’s irritation immediately melted away when she spotted the petite blonde girl trailing in nervously behind Dan. The girl was exquisite. Long pale blonde hair hung at either side of a perfectly oval face with a cute upturned nose, full lips and lovely almond-shaped eyes.
‘You’re a little late for the casting,’ said Karin, holding out a hand. ‘Can I see your card?’
Summer stood in the doorway, nervously playing with the strap of her handbag. ‘I’m sorry, I don’t have one with me,’ Summer replied politely, a little intimidated to be face to face with Karin.
‘She wasn’t sent for the casting,’ said Dan quickly. ‘I found her shopping on Regent Street. I’ve taken some quick Polaroids and – here – I really think you should take a look.’
Karin quickly studied the Polaroids, a crucial tool for casting. Pictures in a model’s portfolio were so retouched that it was often impossible to tell whether she photographed well or not. But these Polaroids were amazing. She really was beautiful; in the flesh and on film.
‘How tall are you?’ asked Karin, still looking at the photographs.
‘Five eight,’ lied Summer.
‘Five seven,’ said Karin coolly, scribbling it on the bottom of the Polaroid.
She looked up at the girl again; she looked familiar but she couldn’t place where she had seen her before.
‘Have I met you before?’ she asked.
Summer felt uncomfortable. She didn’t want to mention her mother. It always sounded as if she was cashing in on Molly’s fame.
She shook her head. ‘I don’t think so.’
Suddenly the penny dropped: seeing that long hair swishing about was a dead giveaway. Now Karin saw it – the nose, that wide, luscious mouth, that long curtain of platinum hair. She felt herself stiffen with displeasure. The platinum hair suddenly looked a little too brassy, her generous breasts just a little too large.
‘You’re Molly Sinclair’s daughter, aren’t you? You came to my benefit dinner.’
‘Really?’ asked Dan, congratulating himself for spotting talent.
‘Really,’ smiled Summer, flushing.
‘Well, thanks for coming in. Goodbye,’ Karin said quickly, gesturing towards the door with her eyes.
Summer’s heart plummeted and she slowly turned and left. She was gutted: Dan Stevens hadn’t even spoken out for her.
‘Are you not even going to get her to try a swimsuit on?’ said Kirsty after Summer had left. ‘She was lovely.’
‘A pretty girl, yes,’ offered Karin brusquely. ‘But she’s too small and too curvy.’
‘Karin, she’s fantastic!’ laughed Dan incredulously.
‘She belongs on a Sports Illustrated cover!’ snapped Karin.
‘I thought you wanted the campaign to be sexy?’
‘If the girl is too obvious it’ll look tacky.’
‘Well I can’t believe she hasn’t fronted a big campaign before. The second I take to her into Vogue, every magazine and fashion company is going to want her. Her day rate will skyrocket.’
‘You’re going to take her to Vogue?’ asked Karin, her eyes narrowing.
‘US Vogue. I see them on Monday.’
Karin’s mind went into business mode, thinking three moves ahead.
‘What agency did she say she was with?’
‘La Mode agency,’ said Dan.
‘Never heard of them,’ sniffed Karin, but she was secretly pleased. A small, unknown agency would give her Summer for peanuts, just to ingratiate themselves with a fashion house. It could save Karin thousands and, if Dan was going to champion her as he was suggesting, this girl could be the next big face – and Karenza would have her first.
‘I wonder what she’d be like brunette?’
Karin snatched up her phone. ‘Jane? Can you send the model back up?’ she asked the receptionist. As they waited for Summer to come back up, Karin opened her desk drawer, removing a pair of scissors which she gave to Kirsty.
‘Can you just cut me some of your hair?’
‘What?’ replied Kirsty, startled.
‘Your hair. I need it,’ said Karin tartly, her eyes locking with Kirsty’s. ‘Come on, it’s important. Just two or three inches will be fine. It will grow back, for goodness’ sake.’
Kirsty gingerly snipped at the bottom of her brown bob and handed the segment of hair to Karin.
As Summer came back into the room, Karin walked purposefully towards her. ‘I want you to go to Joel at Real Hairdressing,’ said Karin, handing Summer the brunette locks. ‘Tell him I sent you and tell him to make your hair that colour. When he’s done it – and not before – come back here and maybe we can start trying on some swimsuits.’
Kirsty and Dan looked at each other and smiled.