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Paving the Way For Guerrilla Success

To launch an effective marketing campaign for your Spa, you will need to follow two guidelines: (1) Start with a plan and (2) commit to that plan. These are the two most important things you should know and get serious about if you are to succeed with Guerrilla marketing.

The 7 Sentence Guerrilla Marketing Strategy is a simple and concise outline of all of the essential components that are necessary to market your product or service. As the name implies, the entire plan is represented in seven sentences, yet it is comprehensive and effective.

1 – Know Your Target Market(s)

You can't be the Spa for everyone in the world. Not everyone wants what Spas offer, and out of the people who do, not all of them want what you specifically offer. Plus, not all of them are the type of person you are able to treat best. If you try to speak to everyone, you end up speaking to no one.

2 – Know Your Niche in That Market

Your niche is the service you specialize in offering to your target market. This should be pretty simple, but make sure you are clear on your specialties in your industry.

3 – Know the Purpose of Your Marketing

Knowing the purpose of your marketing pertains to knowing exactly what step you want your clients to take as a result of your marketing. For example, do you want them to come out and visit your Spa, clip and use a coupon, sign up for your free e-book on your website, purchase a weekend package, come to your live seminar, complete a survey, ask for more information, come in for a tour of your Spa, etc?

4 – Know the Benefits You Provide to Your Clients