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Honor Your Word and Never Give Up

The Process: Success begins after you fail! The only differentiating factor of success is failure. The process to build, after failure, is from the foundation of honoring your word and never giving up.

How do you navigate the chaos of a storm? In this life you can bet there will be storms and downturns and dense jungles to challenge you. You will also have to learn simple ways to deal with the wind and rain, express the emotions of depression, and ultimately find the next step forward.

Over the past 30 years of operating as a Navy SEAL and training leaders to lead during chaotic times, I have observed many who are close to their greatest achievements give up and others who never did. Giving up is an option in the SEALs. Many men select that option. We never try to keep men around who quit, because quitters do incalculable damage to those around them. You can’t give up on yourself, your operation, or your team and survive combat—and the same is true for everyone else. It doesn’t matter what industry you’re in, what type of work you do, or if you’ve never been a SEAL. No matter who you are, this valuable foundational principle will help you shift your mindset.