Читать книгу Marketing Concept - The St. Gallen Management Approach - Thomas Bieger - Страница 4
Оглавление[4] Thomas Bieger, Prof. Dr., full professor of Business Administration with special emphasis on tourism. Dean of the Faculty of Management at the University of St. Gallen (2003–2005). President of the University of St. Gallen (2011–2020).
The second edition of this book is congruent with the third edition of the German version (Das Marketingkonzept im St. Galler Management-Modell):
978-3-8252-5091-1 (Print),
978-3-8463-5091-1 (E-Book)
2nd edition: 2021
1st edition: 2015
detailed bibliographic data is available at the
Deutsche Nationalbibliothek: http://dnb.dnb.de
All rights reserved.
Copyright © 2021 Haupt
This book, including all of its parts, is protected by copyright. Every kind of use beyond the limits of the narrow restrictions of the law of copyright is not allowed without the explicit consent of the editor. Noncompliance to these restrictions are inadmissible and criminal. This applies equally for the duplication, translation, microfilming as well as for digital storage and subsequent processing of the book or any of its parts.
Cover design: Atelier Reichert, Stuttgart
UTB number: 4464
ISBN 978-3-8252-5752-1 (Print)
ISBN 978-3-8463-5752-1 (E-Book)
