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Table of Contents

Introduction

1.Should You Be an Entrepreneur

2.The Key Ingredient to Entrepreneurial Success – The Idea

3.The Business Plan

4.Key Business Strategies

5.Brand Identification

6.Researching Your Business and Market

7.The Wheel of Small Business Marketing

8.The Target Audience

9.Positioning

10.Financial Statements

11.Financing a New Business

12.Legal Structure of Your Business

13.Legal Requirements When Starting a Business

14.Organizational Structure

15.Pricing

16.The Elevator Speech

17.The Marketing Stool

18.Sales

19.Developing a Trifold Brochure

20.Social Media

21.Promotion for Small Business

22.Key Insights into More Effective Advertising

23.Networking

24.Public Relations

25.Brief Advertising & Promotion Legal Advice

26.Managing Day-to-Day Financial Operations

27.The Website & URL

28.Human Resources

29.Business Insurance

30.Summary – The Keys to Success in a Small Business

Index