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1.1.4 The future of B2B sales

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AT Kearney described in their publication “Beyond Limits: The future of B2B Sales” (ATKearney, 2015) that technology is equipping companies to set new records in the B2B sales race, but they must

act sooner rather than later to profit from these new opportunities. While the B2B sales innovation is on, people will implement the new ways and processes and it will be more important than ever to hire inspired, motivated and engaged sales staff into B2B sales organizations to drive the change.

A new era of Value Selling

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