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INTRODUCTION

The day to day of a Business owner, CEO or Top Manager gets currently really turbulent and stressful. Delivering constantly to stakeholders or achieving a yearly budget is highly complex, especially in times of crisis. You have to regain and repeat success. You have to outperform over and over again.

In the midst of severe financial pressure and a volatile global economy many companies and managers fail to achieve (high) annual profitable growth.

They struggle with both strategy decision-making and strategy execution.

The number of mistakes made and the lack of resources (time and money) allocated to a well-planned and realistic strategy have been one of my essential takeaways on why many enterprises fail.

In 2005, I was one of the happiest persons in the world when I got the opportunity to work for adidas, the global sporting goods giant and world market leader for football (soccer) products. Working day by day with my favourite sport brand one year before the FIFA World Cup 2006 in Germany seemed like a dream come true. I experienced working for and with highly competitive professionals that had the goal to exceed customer needs and quality standards. Furthermore, the company and top management achieved sustainable business results with double-digit growth, especially in emerging countries. At the time, I met Carlos Maza, adidas Mexico Marketing Director, who was boosting sales through a well-defined market penetration strategy and marketing-mix. It was then that I profoundly understood how certain companies grow profitably with a sound strategic plan and execution.

While working as a consultant for PepsiCo, Johnson Controls, Campbell's Soup and several German companies later in my career it was amazing to see how certain decision makers drove and led the growth path of their companies. As always, one learns from the good role models.

In my 20 years of market experience I have seen clear patterns, notably of German but also of other international midsized companies, that succeeded on a global scale improving their financial indicators year by year.

This book aims to help CEOs, Directors and Entrepreneurs to focus on certain concepts that will definitely enhance the financial results of your business achieving both solid top- and bottom-line growth.

Therefore, we designed at TMH Consulting a unique 7-step methodology that surely is going to improve your business results:

© TMH 7-step Profitable Growth Strategy Methodology

Chapter 1 emphasizes on defining and executing on key clients, priorities, people, projects, and tasks bringing you 16x more results. Specific secrets about the quality from German companies is explained in Chapter 2. The target market definition serving a specific segment building a loyal “tribe” is detailed in Chapter 3. Chapter 4 addresses the importance on R&D launching functional products. Chapter 5 gives advice to penetrate international markets with your products and/or services. How to enter the profitable growth zone is covered in detail in Chapter 6. A well-developed plan, a common German habit, will conclude the process to create a more holistic and financially successful business model (Chapter 7).

What are the benefits of reading this business masterclass book and putting into practice the 7-step Profitable Growth competencies?

• You will develop critical skills for strategic planning

• You will gain profound understanding of sales and profit drivers

• Receiving clarity for decision making regarding your 2-years growth plan

• Acquisition of new strategy roadmap and execution practices, also to withstand crisis situations

• Gaining insights on how to reach the highest potential of your company or strategic business unit with a sound business mindset

• Reducing stress and uncertainty concerning daily performance pressure

• Improving your ability to achieve financial results

The “TMH Profitable Growth Strategy” book covers elementary tactical and strategic planning, sales & marketing, finance, and management concepts from a completely new and holistic perspective. With this knowledge, you will be able to plan to grow your company above the industry profitability level.

For the past 20 years, my consultant colleagues and I have observed what is working out and what is not. Addressing the Profitable Growth dilemma and delivering business results is our passion, as we know the CEOs are often very lonely and desperate to find the right track to success.

This book is based on what is happening in the real business world and about the challenges company leaders face on a daily basis. A practical approach to bring a company to the next level was the motivator to write this book. This is why, we document the knowledge gained to guide your profitable growth path.

The goal: Entering the profitable growth zone.

Enjoy reading about profitable growth solutions.