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Diplomacy By Sea: From Columbus to Copyboys

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At the beginning of the age of European maritime discovery, the Chinese were ahead of the West in almost every respect, not just diplomacy. In 1492, Christopher Columbus set off to discover the Americas with ninety men in three ships. His closest Chinese equivalent, the intrepid eunuch Admiral Zheng He, had an armada of 300 ships, a compass and 27,000 men (including 180 doctors and several envoys). Columbus’s biggest hull was barely twice the length of one of Zheng’s rudders.1 This hard-power advantage meant that many of the earliest diplomatic protocols and customs were more Eastern than Western. To this day, diplomats are scathing of colleagues seen as ‘kowtowing’, a deep and humble bow, to representatives of other nations.

Despite this head start for China, Europe took the lead in the centuries that followed, in diplomacy as in harder power. Maybe peninsulas made it easier for small kingdoms to hold out against potential conquerors.2 Europe might have had an advantage in this era of climate, topography, resources, culture, politics or religion. Or perhaps it was simply down to short-term accident and chance.3

The Chinese had invented the first newspaper in 748. But German inventor Johannes Gutenberg’s creation of the movable-type printing press in the 1440s allowed humans to capture more accurately and share more widely the most important lessons of their ancestors. We no longer relied on oral histories alone. This created an extraordinary platform for innovation, and more time to explore and create. Gutenberg was the Tim Berners-Lee of his age, generating unprecedented access to knowledge.

Within two generations, Columbus and others were leading the Age of Discovery. When Columbus returned from the Bahamas, eleven print editions of his journey spread around Europe. Within twenty-five years, sailors had circumnavigated the globe, and the Reformation was under way, on the back of the production and distribution of millions of Martin Luther’s pamphlets. Merchants and farmers alike began to question the absolute rule of monarchs, and the political fundamentals of society. There was a new thirst for knowledge, stimulating the Enlightenment, the American Revolution and free-market capitalism. This print revolution contributed to the formation of modern nation states, and therefore the diplomats to represent them. The spread of information in shared languages stimulated the emergence of common and competing national identities. These new European nations – Germany, France, Austria, Russia – needed people to understand their differences, and to mediate between them.

As the Europeans closed the gap on their global competitors, they sought new ways to protect and project their advantage. One manifestation of power was the man on the spot. The first more permanent embassies, expressions of ambition and influence, were started by the states of northern Italy during the Renaissance, with Milan the trailblazer. Cosimo de’ Medici (1389–1464) became the first semi-permanent ambassador of the city in 1450. Backed by enormous personal wealth, he helped to create a balance of power between his native Florence and the leading Italian city states. He even took his own bank with him, a luxury sadly but sensibly denied by modern treasuries to their diplomats.

Wars are of course another powerful tool for domination, and the Renaissance had plenty of them. But they are also disruptive and costly for leaders. Increasingly, princes wanted people who could build their influence in other ways. They needed local intelligence, and eyes and ears on the ground. Milan sent the first ambassador to the French court, in 1455, and Spain despatched the first permanent representative, to London in 1487. These tended to be noblemen, able to finance the lavish lifestyle meant to come with the territory. An embassy came to mean a physical presence rather than a formal visit.

Advisers such as Machiavelli began to build a theory of power around this work. These early envoy roles were sought-after positions held by the talented innovators and explorers of the age. Men such as Dante, Petrarch and Boccaccio were among the first envoys of Florence. This is like making Damien Hirst, Sebastian Faulks and Ian McEwan Britain’s ambassadors today. For these early envoys, diplomacy was not a career but a pursuit, one that reinforced their social position and cultural instincts. Early forms of the word ‘ambassador’ – ambaxade, ambasciatore, ambaxada – seem to have derived from ambactia, meaning charge or office. Or perhaps ambactus, servant. Even at its well-heeled origins, I like to think that there was a sense of public service to the description.

Inevitably, an informal network of travellers and messengers became more structured. Leaders needed to know that the man in front of them – and of course in this era it always was a man – was really representing his prince. So the tradition of presenting credentials on arrival, which continues to this day, began.


Many diplomats are still communicating with their host government and their own capital using these gloriously archaic instruments. On arrival in a country, the ambassador is not meant to meet anyone officially until he has presented his credentials to the head of state, a process that can often undermine his impact during the most important period. While the private sector focuses on the first ninety days of a CEO’s tenure, the ambassador often spends their first weeks marooned in their house, unpacking and waiting for permission to hand over a piece of paper. When it comes, the ceremony can be moving and memorable – the hairs on the back of my neck stood up when I listened to the British national anthem at the president’s summer palace high in the Shouf mountains of Lebanon in August 2011. But the protocol gets in the way of real diplomacy.

Much of the language remains more Renaissance than Digital Age. Here is an extract from my credentials, which perhaps shows that modern diplomats have not travelled as far from our lace-cuffed predecessors as the smartphones in our pockets suggest:

To All and Singular to whom these Presents shall come, Greeting!

Whereas it appears to Us expedient to nominate some Person of approved Wisdom, Loyalty, Diligence and Circumspection to represent Us in the character of Our Ambassador Extraordinary and Plenipotentiary at Beirut; Now Know Ye that We, reposing especial trust and confidence in the discretion and faithfulness of Our Trusty and Well-beloved Thomas Fletcher, Companion of our Most Distinguished Order of St Michael and St George, have nominated, constituted and appointed as we do by these Presents nominate, constitute and appoint the said Thomas Fletcher to be Our Ambassador Extraordinary and Plenipotentiary at Beirut as foresaid.

Giving and granting him in that character all Power and Authority to do and perform all proper acts, matters and things which may be desirable or necessary for the promotion of relations of friendship, good understanding and harmonious intercourse between Our Realm and the Republic of Lebanon and for the protection and furtherance of the interests confided to his care; by the diligent and discreet accomplishment of which acts, matters and things aforementioned he shall gain Our approval and show himself worthy of Our high confidence.

Terrific stuff, but hard to tweet.

The letter of credence was established to show that an envoy was genuinely representing his state, when there were not other ways to check thoroughly. That’s now easier to establish. Credentials can be replaced by a Google search.


Not every historical leader appreciated the new customs either. When Anthony Jenkinson, a sixteenth-century trader, traveller and envoy of Elizabeth I, tried to present credentials to the cosmopolitan Persian emperor Shah Tahmasp, he failed to wear the slippers offered to cover his infidel feet, was thrown out of Isfahan and his footprints back to the port covered in sand. He was Photoshopped out of Persian history.

As the number of diplomats attached to royal courts grew, they inevitably began to compete for attention and influence. With their masters jostling for power and prestige, diplomats in European capitals were ranked on the basis of the power of their monarchs, a fiendishly complex and contested process. This rivalry consumed much of their energies, and would strike terror in the heart of the modern diplomat less used to having to compete so overtly for attention and influence.

According to Samuel Pepys, the Spanish and French embassies in London frequently came to blows in the 1660s over breaches of such protocol and ranking. Asked where he would like to sit at a dinner with the English king, Charles II, the French ambassador answered: ‘Discover where the Spaniard desires to sit, then toss him out and put me in his place.’ I admit that I have attended many diplomatic dinners where such dark thoughts have crossed my mind. But fortunately for less adversarial modern diplomats, ranking is now based on your date of arrival in post.

Another account describes how, during the 1661 arrival of a new Swedish ambassador to London, the French coach (with 150 men, forty of them armed) clashed with that of the Spanish ambassador, similarly tooled up. The Spaniards killed a Frenchman and took down two French horses, forcing the French to reluctantly cede the second position in the procession. Louis XIV of France was so incensed that he told his Spanish counterpart that he would declare war if there were ever to be another such breach of protocol.

But such clashes continued – in 1768, the Russian and French ambassadors to London duelled following a dispute over who should sit where in the diplomatic box at the opera. The modern equivalent is the competition to be seated next to the US president at international summits. Alphabetical orderings can often be the most diplomatic solution. At these moments, British diplomats tend to favour the use of ‘United Kingdom’ over ‘Great Britain’. It gets the leader closer to their American counterpart, and safely clear of the difficult group of countries whose names begin with ‘I’.

Diplomacy can both thrive and suffer in times of intrigue and change. The cold war that followed the Reformation set back the process of statecraft, with Catholic or Protestant ambassadors frequently seen, with some justification, as the centres of intrigue and espionage in rival courts. Yet it forced those envoys still allowed to lurk behind the curtains of those courts to make their communication with their capitals more cunning, and increased their value to their masters.4 In the 1630s, Cardinal Richelieu, one of Louis XIII’s most infamous and effective ministers, wrote of the need for ceaseless negotiation, even when – in fact especially when – no fruits are reaped. After 1626, he established a Ministry of External Affairs to centralise the management of foreign relations under a single roof, and – perhaps most importantly to him – to control the information reaching his king. The practice was soon followed all over Europe. A picture of the ‘Red Eminence’ should be on the wall of every modern ministry of foreign affairs.

Maritime expansion by the early European empires created the need for further rules and negotiation, not least because failure to observe increasingly complex protocol could trigger conflict. Elizabeth I was clearly a sharp and perceptive observer of diplomatic vanity, and banned her ambassadors from accepting awards or insignia from other nations – ‘I would not have my sheep branded by any mark but my own.’ The tradition continues to this day, though it is explained to sensitive diplomats in gentler terms.

Diplomacy was increasingly the arena in which to play out wider competition for respect, with failure to observe basic courtesies taken as great insults to a monarch’s dignity. When the Spanish ambassador to the English court of James I refused to dip his colours to his host in the early seventeenth century, the ensuing diplomatic furore nearly triggered a second armada.

Most European envoys sent east had a more commercial brief. British diplomat Anthony Jenkinson, having recovered from his undignified exit from Persia, reported back to Elizabeth I that his 1557 Christmas dinner with Tsar Ivan IV Vasilyevich had laid the foundations for a potentially lucrative trading relationship. Clearly there was no Elizabethan human rights lobby to suggest that emperors who called themselves ‘Terrible’ and had been executing rivals since the age of thirteen might not be appropriate commercial partners. Another envoy, Thomas Roe, recorded having avoided offending the Mogul of India by accepting an attractive female concubine for the duration of his stay, ‘in order to comply with custom’ (an excuse that probably would not work today). Competition between these early European merchant envoys was fierce and the penalties severe – the Dutch tortured eighteen British traders to death in the East Indies in 1623.

Yet, necessary concubines aside, the job of Elizabethan envoys was in many ways recognisable. Sir Jeremy Bowes was the ambassador sent by Elizabeth I to the court of Ivan the Terrible following Jenkinson’s convivial, and clearly successful, Christmas lunch. Apart from staying alive, he had three jobs: to assert the authority of his queen as the equal of the tsar, to obtain important commercial contracts for British merchants, and to establish a commercial office in Vologda. His successors in Moscow today are working on similar projects. Bowes also had to free a British widow whose Dutch husband had been roasted to death, a consular case that is happily less likely to arise in today’s embassy.

The first pioneering diplomats were not setting out across continents on some kind of grand tour or glorified gap year, but to seek new resources and trading opportunities. In the age of maritime diplomacy, consuls would mediate between ships from their countries and port authorities to ensure market advantage. Schoolchildren still learn that ‘trade follows the flag’. But diplomatic history also suggests that the flag often follows trade – the business lobby needed a British embassy in Constantinople in the sixteenth century, and so the Levant Company funded it, an association that continued until the early nineteenth century.


Diplomacy has always had a strong mercantile core, although in recent decades commercial work has tended to come in and out of diplomatic fashion. It was placed at the centre of the British Foreign Office’s priorities after the First World War and in the 1970s. The British post credited with making the best commercial effort in the 1970s was Tehran. They responded to instructions to focus embassy time and resources on supporting business links with Iran. This came at a cost: they were late to spot the warning signs of the overthrow of the shah.

Diplomats tend to enjoy trade promotion because it is more tangible than other elements of their roles. It is hard to measure warm bilateral relations, or the extent to which lobbying on climate change shifts a host government’s position. But a contract with numbers stands out.

So what do businesses want from diplomats? They want hard and relevant political analysis, a good contact book, and the willingness to use it. Businesses know that diplomats can get the right people around the table.

But there are also risks. Diplomats can lose their objectivity about where the national interest lies, and the balance between commercial priorities and our wider equities. This particularly applies to diplomats who would like to make some money themselves at some point, as many will increasingly need to do. Traditionally, the revolving door was more of an exit door. Senior diplomats left their foreign ministries to get highly paid jobs on the boards of oil companies, banks and arms manufacturers.

Increasingly that model will change – diplomats will more often leave in mid career, harassed by spouses angry at the impact of regular moves on family life; needing a financial cushion; and seeking new experiences and oxygen. This is healthy, increasing the pool of diplomats who have tried other professions, and who are flexible and marketable enough to adapt, learn and return. The downside is that it will undermine the sense of diplomats as a cadre, and blur the lines of accountability further. As austerity bites and diplomats get paid less, they risk becoming more reliant on business to keep the ship afloat. This is not easy for modern diplomats, any more than it would have been for the British consul in sixteenth-century Constantinople.

An awkward but unavoidable question for diplomats will be the extent to which we sell our services. The British Foreign Office already hires out ambassadors for commercial events. I’ve made speeches on subjects ranging from ceramic water filters to ornamental garden gnomes. It is a small jump from this system to one where we offer a commercial service for our insights. None of us would want to see diplomacy become too mercantilist or commercial, but the economic realities may dictate that there is no choice.


Diplomats gradually developed a sense of their own craft. As diplomacy took root as a profession, it was codified, analysed and described, mainly by French diplomats. In 1603, Jean Hotman de Villiers (1552–1632), an Oxford professor who led diplomatic missions for Henri IV, produced a guidebook for ambassadors, De la Charge et Dignité de l’Ambassadeur. Abraham de Wicquefort (1598–1682) was a Dutch envoy and spy who, after playing a central role in producing the Treaty of Westphalia, was found guilty of treason. Imprisoned in the water castle of Loevestein, he wrote the huge L’Ambassadeur et ses Fonctions in 1681. This became the handbook for seventeenth- and eighteenth-century diplomacy, and was based on real-world examples of his craft. Much of it stands the test of the time, including his advice that ambassadors need to combine the theatre of their public role with the discretion and often secrecy of their private negotiations. Loevestein was clearly a good place to think big. Another political prisoner was Hugo Grotius, often seen as the father of modern international law. More notable, for diplomats anyway, he went on to become Swedish ambassador to France. François de Callières (1645–1717), a diplomat for Louis XIV, analysed European diplomacy in his 1716 book De la Manière de Négocier avec les Souverains. He agreed with de Wicquefort that the ambassador had to be a good actor.

Diplomats also needed to stay in closer contact with their capitals. When envoys began to create too much information to pass by hand or official messenger, they instigated a mail service for handwritten correspondence, and a Postal Convention (of 1674) to try to protect confidentiality. Documents began to be transported by the more formal system still in use today, the diplomatic bag. This was meant to guarantee that messages between an embassy and its capital could not be interfered with by the curious or hostile. Naturally, this was usually ignored in the atmosphere of intrigue and mistrust surrounding the wars of religion.


The diplomatic bag still exists virtually unchanged today.

The bag has always been dogged by controversy. It is meant to be sealed and inviolate, but that has rarely been the case. Cardinal Wolsey, an adviser to Henry VIII, was a serial violator of its confidentiality, in order to supervise the intrigues of the increasing number of foreign envoys appointed to London. As late as the end of the nineteenth century, the ambassador Lord Curzon exploded with fury when the Turks searched his bags, ‘and condemned them to a thousand hells of eternal fire’. In 1964, Italian authorities violated an Egyptian bag, having heard moans from inside it, to discover a kidnapped Israeli. In the early twenty-first century, British minister Peter Hain described the violation of the bag by Robert Mugabe’s officials in Zimbabwe as ‘not the actions of a civilised country’. (In fact, opening a diplomatic bag was probably one of the more civilised actions undertaken by Mugabe.) I was involved in another African drama when a diplomatic bag seeping blood was found to be carrying bush meat, meant to arrive in London in advance of the visit of a head of state. He was clearly no fan of British cuisine.

With electronic communications more secure, there can be few items that really require such an elaborate means of despatch. (I suspect the modern diplomatic bag is normally filled with orders of DVD box sets.) The diplomatic bag has an important history. But it can be replaced by an email.


Meanwhile, diplomats from the great European states also developed a continental system of rules and processes to match the new confidence and structures of their states. The Treaty of Westphalia, hammered out in Münster and Osnabrück between the Habsburgs, French, Spanish, Swedish and Dutch in 1648, ended the Thirty Years War and explicitly recognised the existence of separate sovereignties. Diplomats and aristocrats – most were still both – from 140 imperial states took part. The treaty drew the new boundaries of Europe, allowed for freedom of worship, and established the principle of non-interference in the domestic affairs of other states.

Not everyone was happy with a system that prioritised national over transnational rights, especially those who derived their authority from other sources of power – in full flow, Pope Innocent X called the treaty ‘null, void, iniquitous, invalid, unjust, invaluable, reprobate, damnable, inane, empty of meaning and effect for all time’. Diplomacy was never meant to be easy or uncontroversial.

Gradually, like all good bureaucrats, envoys involved in such negotiations built up entourages and embassies. And, to manage the networks of egos and prima donnas, capitals had to expand the foreign ministries from Richelieu’s dingy back offices into grander and more impressive buildings. The beginnings of empire brought their own demands. In 1660, Britain established a Council of Foreign Plantations, which grew in the eighteenth century into the Colonial Office. Ernest Satow’s massive Guide to Diplomatic Practice, first published against the undiplomatic backdrop of 1917, traces the first uses of the word diplomacy to mid-eighteenth-century Vienna, and in England in the 1787 Annual Register. But an English satire, The Chinese Spy, was unimpressed by these stirrings of activity: ‘The diplomatic body, as it is called, was at this ball, but without distinguishing itself to any great advantage.’

Nevertheless, the British Foreign Office was established in 1782, the year that the steam engine was invented, one of the building blocks of the British empire. Charles James Fox, the first Foreign Secretary, was backed up by a staff of twelve: ‘nine male clerks, two chamber keepers and a “necessary woman”’. This is roughly the size of the current Foreign Secretary’s Private Office, although the gender balance is now improved.


Dating from this period, many ministries of foreign affairs insist that formal communication between the ambassador and the host government is by a verbose letter covered in stamps and seals: the note verbale. A typical one might run: ‘The embassy of Tajikistan presents its esteemed compliments to the Foreign Ministry of Mali. The embassy respectfully requests that the ambassador be permitted to park his official vehicle in the main courtyard of the esteemed foreign ministry on his next visit. The embassy of Tajikistan takes this opportunity to share its respect and warmest regards with the distinguished ministry.’

Mostly, a note verbale is these days sent by fax, and therefore disappears without trace. An embassy will normally spend a great deal of time on the telephone, checking whether they have arrived and when a reply is likely. The average embassy is also expected to send such a note when the ambassador leaves the country, even temporarily. Many ambassadors even convey such earth-shattering news to their fellow diplomatic colleagues. In Beirut, I regularly received faxes telling me that ambassadors I had never met would be out of the country for three days.

Clearly this is all bonkers. The note verbale can be replaced by a text message.


The US was not far behind Britain. A Cabinet-level Department of Foreign Affairs was created in 1789 by the First Congress. It was later renamed the Department of State and changed the title of its top job from Secretary for Foreign Affairs to Secretary of State. Thomas Jefferson returned from a France in the grip of revolutionary fervour, where he had planted American sweet potatoes and corn on the Champs-Élysées, to take the position. Jefferson would have been staggered by the pace of modern communication, finding it harder to keep his diplomats on a short leash: ‘For two years we have not heard from our ambassador in Spain; if we again do not hear from him this year, we should write him a letter.’ At this point, the US foreign service had just two diplomatic posts and ten consular posts, so the silence of their envoy to Madrid must have been deafening.*

Gunboat diplomacy could be pretty ambitious, and remained high risk. Not everyone took envoys as seriously as they themselves had started to do. In 1793, Lord George Macartney led a doomed mission of 700 British diplomats and businessmen to try to establish permanent diplomatic relations with the Chinese emperor Qianlong. He failed because Qianlong could not accept the idea of diplomatic relations with a representative rather than the monarch himself. George III’s gifts were accepted merely as tribute, and Macartney was sent home with his tail between his stockinged legs.

Some decided that the whole business was too fraught with peril to be worthwhile. In his 1796 farewell message, US president George Washington counselled his successors against European entanglements: ‘hence therefore it must be unwise in us to implicate ourselves, by artificial ties, in the ordinary vicissitudes of her politics, or the ordinary combinations and collisions of her friendships, or enmities. Our detached and distant situation invites and enables us to pursue a different course.’ Many current US politicians make the same argument for disengagement and splendid isolation.

Some American diplomats struck out nonetheless. Benjamin Franklin challenged protocol in his own way, shocking contemporary society by being the first diplomat to attend the king without a hat when he was received by Louis XVI at Versailles in 1778. He also invented bifocals in order to lip-read the asides and intrigues of his French interlocutors. But Washington’s instincts about dastardly Europeans were also proved right in 1798, when the French demanded that American diplomats pay huge bribes in order to see their foreign minister. The Americans rejected this preposterous offer, and have been making European statesmen pay ever since.

The French had more success elsewhere. In the eighteenth century, French took over from Latin as the language of diplomacy, a position it held until the Second World War. Much traditional diplomatic language is still in French – for example, démarche, chargé d’affaires and entente. The French also seemed to particularly enjoy the physical trappings of diplomacy more than most. Lord Gower, the British ambassador in Paris at the end of the eighteenth century, lamented the local requirement to bow three times to fellow ambassadors and twice to a chargé d’affaires. (Extraordinarily, in some southern European foreign ministries the practice of bowing to colleagues of ambassadorial rank continues to this day.)

Of course, bureaucracies feed themselves, and foreign ministries gradually expanded their back offices. The Duke of Wellington lamented the consequences. In 1812, while commanding the British army against Napoleon in Spain, he sent an exasperated note, loaded with sarcasm, back to the Foreign Office. It would strike a chord with many modern diplomats:

I have dispatched reports on the character, wit and spleen of every officer. Each item and every farthing has been accounted for, with two regrettable exceptions for which I beg your indulgence. Unfortunately the sum of one shilling and nine pence remains unaccounted for in one battalion’s petty cash and there has been a hideous confusion as to the number of jars of raspberry jam issued to one cavalry regiment during a sandstorm in western Spain.

This reprehensible carelessness may be related to the pressure of circumstance, since we are at war with France, a fact that may come as a bit of a surprise to you gentlemen in Whitehall.

This brings me to my present purpose, which is to request elucidation of my instructions from Her Majesty’s Government so that I may better understand why I am dragging an army over these barren plains. I construe that perforce it must be one of two alternative duties. I shall pursue either one with the best of my ability, but I cannot do both. Is it 1) To train an army of uniformed British clerks in Spain for the benefit of accountants and copyboys in London, or perchance 2) To see to it that the forces of Napoleon are driven out of Spain?5

The answer from the copyboys is not recorded.

* I recently found letters from my nineteenth-century predecessor in Beirut, George Wood, demonstrating the way that envoys, like Jefferson’s in Madrid, took advantage of this distance from the capital to freelance. Wood consulted his Foreign Secretary about arming the local Druze sect, and had done so with gusto by the time the terse reply reached him telling him not to proceed under any circumstances, so as not to annoy the Turks. By then the 1860 civil war was over. Every modern ambassador to whom I have told this story longs wistfully for the days when diplomacy was less burdened by swift communication with the centre.

The Naked Diplomat: Understanding Power and Politics in the Digital Age

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