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5

CHICAGO, ILLINOIS

November 30

Alex Roe arrived for her interview with Phillip Moy at five minutes to ten. The silk suit she had chosen for this interview was stylish, sophisticated, and sexy. A few moments later, Moy’s executive assistant ushered her into his office.

Roe had interviewed the legendary computer genius five years ago, in a cramped, windowless office filled with used furniture. Today, his office was a little larger, the furniture was all new, and he finally had a window. Phillip Moy stood at his desk and waved to Roe as he finished a phone call.

‘I apologize for the delay, Ms Roe, but I had a minor problem to clear up. It’s a pleasure to see you again.’Moy’s smile and handshake were genuine. ‘I greatly enjoyed the last article you wrote about my company.’

‘Please call me Alex, and the pleasure is all mine. For the record,we are starting the interview one minute early. I like what you’ve done with your new office. Quite an improvement over the old one.’

‘A few more creature comforts, but functional nonetheless. In the old building, there weren’t enough spaces with windows, so I decided long ago that I wouldn’t have windows until my staff did. I made good on that promise in this building.’

As they took their seats, Moy’s assistant entered and placed a silver tea service on the table and poured a cup for each before leaving.With the initial flattery over, the real interview began.

‘I run my company by simple common sense,’ Moy announced proudly, setting the tone. ‘If you treat your people well, they will be loyal and work well for you. To illustrate that point, our employees control the largest block of shares in this company and, unlike the stock held by outside investors, these shares almost never trade. My people believe in their work and invest their own money into this company. It doesn’t take a genius to understand that someone will work harder, and smarter, for something they care about.’

‘Well, that’s what I’m here to look at,’ Roe explained. Moy’s remarks were part of his corporate gospel and Roe’s strategy was to make him feel that her article would be another public-relations coup. ‘At a time when other high-technology manufactures’ earnings are flat or even down, your company’s soaring performance is nothing short of astonishing. Moy Electronics is one of only a few American firms that seems to have made the transition to true global competitiveness.’

Moy smiled. Alex Roe had written a very positive piece about his company five years ago, one that, combined with their annual report, had caused Moy Electronics stock to rise several points. The publication of another glowing article about his company, followed by the announcement of the new product line, might work similar magic on Wall Street.

‘Your praise is appreciated, but if you really want to find out about the reason for our success, you’ll have to talk to the people who make it happen. I may carry the vision for where I think we should go, but it is all the other owners of this company who get us there.’ Moy picked up an itinerary from his desk and handed it to Roe. ‘You asked for permission to interview some of our employees. I have arranged for you to observe a few project teams in action during the next two weeks.My assistant will furnish you with the necessary information and security passes for your visit. In this way, I think you’ll discover the real secret behind our success.’

The interview continued for another thirty minutes, with Moy elaborating on world markets and events that defined the business climate in which the electronics giant competed. Roe thanked Moy for his time and collected the schedule and security materials from his assistant. The interview was a resounding success; Roe had achieved her primary goal of access to Moy’s employees and most of the facility.

Roe spent the rest of the morning with the heads of the Personnel and Security departments, who ran her through a brief guest orientation. She signed the usual nondisclosure forms relating to proprietary materials she might come into contact with during her visit. Security finished processing her just before noon, allowing Roe to start her research in the employee cafeteria.

To her surprise, the food both looked and smelled fantastic, and, looking around the dining area, she noticed very few people brought lunches from home. She selected a chef ‘s salad and a cup of clam chowder and, at the register, discovered that the meal was heavily subsidized.

She found a seat near the window and began to browse through the new employee packet she’d been given. She knew Moy paid competitive wages, but she finally realized why their employee turnover was so low.Employees ofMoy Electronics received fully paid health benefits, a retirement plan with generous employer contributions, favorable stock options, excellent vacation and medical time, an on-site fitness center, and an on-site child-care facility—all that and an inexpensive lunch.No wonder these people worked so hard to keep this place in business; working anywhere else might be considered a punishment.

When she was halfway through a folder on the current generation of Moy products, a small group of people approached her table.

‘Mind if we join you?’ an attractive, well-dressed woman with dark ebony skin asked politely. ‘It’s too beautiful a day not to enjoy the view.’

‘Not at all, Miss Kearney,’ Roe replied, reading the woman’s name off her picture ID. ‘I’m Alex Roe.’

‘Are you new?’ Kearney inquired, glancing at Roe’s orientation materials.

‘No, I’m a freelance writer doing an article on the people who built Moy Electronics.’

‘Then you’ve come to the right place, but please call me Maria. I’m an industrial designer.’

‘She designs the pretty boxes that hide my beautiful chips,’ a heavyset blond-haired man commented as he cut into his burrito.

‘That’s Tim Otto,’ Kearney said, pointing at the man who’d just spoken, ‘a chip designer who simply hates to see his electronics covered up.’

Otto nodded at Roe and continued eating his lunch.

‘Next to him,’ Kearney continued, ‘is Josh Radwick, who also designs hardware, and Bill Iverson.’

‘Software god,’ Iverson added, offering his hand to Roe.

If there was a model of what corporate America looked like, the gangly Bill Iverson was the antithesis. Iverson’s jeans were frayed and his athletic shoes were now stained a mottled shade of brown. He wore an unbuttoned red-checked flannel shirt over a black T-shirt promoting a heavy-metal band that had broken up over three years ago. Two days of stubble marred his otherwise smooth-featured face and a tangled eruption of frazzled brown hair crowned his head like a halo.

‘Bill’s a modest man who can program circles around most of the people here. The other two people on our team are coming.’ Kearney waited until a petite redhead and a tall man with a slight paunch and stringy blond hair arrived.’Natalie Geiss,Michael Cole, I’d like to introduce you to Alex Roe.’

‘Pleased to meet you, Alex,’ Geiss said with a smile. ‘Are you joining our project team?’

‘Afraid not.’

‘Too bad, I could use another hand in working out the production sequence, but I’ll get by.’

‘How about you, Michael?’ Roe asked. ‘How do you fit into this merry bunch?’

Cole’s sullen disposition was in contrast to the others. ‘Actually, I work for the government.’

‘Rumor has it that Michael’s with the IRS,’ Iverson said with a laugh.

Cole glowered at Iverson as he bit into his club sandwich. Less than a minute after he’d sat down, his pager went off.

‘Damn, I hate these things,’ Cole said, and he turned the alarm off and read the number. ‘Don’t they know Chicago is an hour behind Washington? Well, I guess I’ll see you all back in the lab.’

Cole left with his tray, hoping to finish his lunch after he returned the call. The mood improved almost immediately after he left, though Roe found it hard to believe anyone could get this group down. It must be difficult for a wet-blanket bureaucrat like Cole to work with such enthusiastic people, she thought.

‘So, you’re working on some mysterious government project with Mr Cole. Perhaps,’ Roe asked in a sinister mock-Russian accent, ‘you vould like to tell me your secrets, da?’

Everyone laughed as Roe arched an eyebrow and studied each of them suspiciously.

‘Seriously,’ Maria said, ‘we shouldn’t be talking about our project outside the lab. That’s one offense this company does not forgive easily.’

‘I understand,’ Roe replied sympathetically. ‘If I went public with your secret projects, your competitors might catch up.’

‘Even if you did write about what we’re doing, I doubt anyone could catch up with us,’ Iverson bragged, obviously proud of his work. ‘Only a handful of universities and specialty firms are even looking at neural-network processors.’

‘Bill’—Otto’s voice was low and direct—‘I think you’re speaking out of class.’

‘It’s okay,’ Geiss replied, coming to Iverson’s defense. ‘He’s just talking in generalities.’

Roe dismissed thier minor dispute over Iverson’s off-hand remark, focusing instead on the revelation that they had made some kind of technological advance. ‘Since you’ve whetted my appetite, could you tell me generally what you’re doing with neural-network systems? Most of the work I’ve seen is years away from any kind of marketable product. I assume, since you have industrial designers and product engineers on this team, that you are fairly close to something useful.’

Everyone grew silent, unsure of what to say or not to say. Roe’s speculation had struck too close to the mark about how far they’d come with their project.

The group’s apparent leader, Maria Kearney, found her voice and spoke up. ‘Alex, you are correct on several points. Our project is based upon several major advances in neural-network computing that these three gentlemen made a year and a half ago.’

Otto, Radwick, and Iverson beamed with pride at Kearney’s praise.

‘Now,’ Kearney continued, ‘without being rude, that is all that I am willing to say and more than I should.’

Roe didn’t press the issue any further. ‘I respect your candor, Maria, and don’t worry about what you’ve said. I can’t substantiate anything I’ve heard other than your names and job titles. For all I know, you may be pulling my leg and you’re really working on a new mouse. Heck, Cole might just be a cranky government-standards hack here to verify that your new mouse is OSHA compliant.’

‘Cole’s cranky all right, but don’t be too hard on the guy. He recently went through a nasty divorce, and his ex-wife’s lawyer wiped the floor with him.’ Iverson didn’t particularly like Cole, but he did respect him.’On another note, you raised an interesting point. What would an OSHA-approved mouse look like?’

The remainder of the lunchtime conversation revolved around a series of napkin sketches that Kearney rapidly produced as the team designed their OSHA-compliant mouse. The humorous exercise taught Roe a lot about how Moy engineers used brainstorming as a creative tool. The final result was a hideous desk beast, covered with safety straps and carpal-tunnel guards, that bore little resemblance to the familiar computer device.

DECEMBER 3

‘Hello, Ian,’ Roe said over the phone. ‘Did you get a chance to review the materials I sent you?’

‘Yes,’ Parnell replied, ‘I’ve got them right here in front of me, and now I understand your dilemma.’

‘I don’t know if we’re ever going to find someone with the kind of access we need who’ll work with us.’

‘There wouldn’t be another Randall Johnson on Moy’s payroll, would there?’

‘Ian, I don’t have that many old boyfriends out there.’ ‘Well, what do you suggest?’

‘On the surface, I think Moy’s senior-level employees are a dead end. They’ve got too much invested in stocks and the pension plan to risk working with us. I think Cole is our best bet.’

‘The government fellow?’

‘Yes. He doesn’t have the financial incentives to make him loyal to Moy, and I understand that he recently went through a rough divorce.He’s precisely the kind of person we normally look for to help out with jobs like this. What do you think?’

Parnell sighed audibly over the phone. ‘I don’t see that we have much choice. Check Cole out very thoroughly before you approach him. I’d hate to have this explode in our faces.’

Spyder Web

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