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Prospecting Like A Pro

You’re sitting there at your desk or with your computer wondering where your next client is coming from. You’ve either tapped out your existing clients for leads or haven't contacted them in awhile and don’t want to appear greedy— like the only reason you’re calling is to ask for business. You’re afraid if you draw attention to yourself (and your so-so service) by calling them, you’ll move to the top of their list of services to cut if they need to tighten their budgets.

What do you do now to generate new business?

You use the effective strategies here for finding new business, meeting new people, and getting referrals.

Selling is the highest paid hard work–(and the lowest paid easy work)–you will ever find. The choice between the two levels of income is yours, all yours. No one limits your income but you. Your own skills, knowledge and drive can and will make you great, and the qualities and characteristics that will bring you great success can be expanded and intensified if you’re willing to invest time and effort in yourself.

The first step of the selling cycle, prospecting, is typically the one most hated by average salespeople. But, if you never learn how to take that first step, you won’t get the opportunity to enjoy the benefits of any of the others.

When you stand in line at the coffee shop in the morning looking only at your cell phone, you are missing opportunities to meet the folks around you who might very well be standing there wondering how they’re going to solve this or that problem that your product is ideal for.

Silently watching the elevator buttons light up prevents you from giving a great elevator speech and exchanging cards with everyone else on board.

Sitting at your desk wondering where to find new business when it’s all around you is just plain silly.

At least I think it’s silly. I know how to prospect. If you don’t know the simple strategies that can open doors of opportunity for you, you’ll spend years wondering why your sales career didn’t take off like that of your colleagues.

Let’s get to work so you can get busy closing new business!