Читать книгу Real Estate Rescue - Tracy McLaughlin - Страница 4
ОглавлениеContents
There Are No Picassos in Real Estate—Valuing a Home
The Mechanics of Home Valuation
The Golden Days
Price Reductions—Don’t Burn the Clock
The Anchor Bias
Winter, Spring, Summer, or Fall: When to Sell Your Home
Chapter 3
Preparing a Home for Sale
The Times They Are a-Changin’
Home Sweet Home
Feeling Misunderstood and Depreciated
A Broken Clock Is Right Twice a Day: Timing the Market
Condition of the Home
Know Thy Market
Detailing Design Changes for a Seller
Time for “The Talk”
Staging—Showing Buyers How to Live in a Home
Chapter 4
Two Pictures (Before & After) Say a Thousand Words
Case Study 1: Get Creative
Case Study 2: Empty Homes Are Houses
Case Study 3: Shingle-Style Residence
Case Study 4: Waterfront Residence
Case Study 5: Repositioning an East Coast Home on the West Coast
Case Study 6: San Francisco Townhome
Chapter 5
Disclose, Permit, Inspect
In the Interest of Full Disclosure
Permits
Pre-Listing Inspections
Chapter 6
Marketing and Branding a Home
Storytelling
I Feel Therefore I Buy: Emotions Drive Decision-Making
Branding Tools
Social Media and Property Voyeurism
Chapter 7
Buyer Be Aware
The Neighbors, Not the Numbers, Tell the Story
The Good, the Bad, and the Ugly
Yabba Dabba Don’t
The Titanic Was “Unsinkable”: Prepare for the Unexpected
Your Home Is Not an ATM
Chapter 8
Didn’t Aunt Louise Just Get Licensed? Finding the Right Agent
Driving Away with Tears in My Eyes
VCRs, Pay Phones, Real Estate Agents?
Do Due Diligence
Go Local
I Hope the Friendship Was Worth Half a Million Dollars
Buying a Listing
A Punch List: Questions to Ask a Prospective Agent
Chapter 9
Buying and Selling Homes: What the Future Looks Like
Money Talks
Artificial Intelligence
The Millennial Mindset
The Traditional Brokerage—Calling a Taxi to Take You to Blockbuster
The Brokerage of the Future
About the Author
