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Contents

List of Illustrations

Acknowledgments

Introduction: ABC Sports and Network Sports Television

1 •The “Almost Broadcasting Company” and the Birth of ABC Sports

2 •ABC’s Wide World of Sports: “The Seedbed of Modern Sports Television” and the Cold War

3 •“The Network of the Olympics”: Starring Muhammad Ali and Howard Cosell

4 •Monday Night Football, Brian’s Song, and the Roots of the Prime-Time TV Event

5 •The News from Munich on the “Arledge Broadcasting Company”

6 •“What in the Wide, Wide World of Sports Is Going On Here?”: TrashSports and Scandal

7 •“No More Sacred Cows”: The End of ABC Sports’ Golden Age

Conclusion: From Wide World of Sports to the Worldwide Leader in Sports

Appendix 1: Wide World of Sports Inaugural Season Schedule, 1961

Appendix 2: ABC’s Wide World of Sports Athlete of the Year

Appendix 3: Top Fifteen Television Audiences of All Time as of Roots’ Premiere

Appendix 4: Top Ten Most-Watched Wide World of Sports Episodes

Abbreviations

Notes

Index