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Contents

Acknowledgements

Abstract

Introduction

Chapter Outline

1. The Morality of Consumption: Reading Baudrillard’s Consumer Society with Nietzsche’s On the Genealogy of Morals

Introduction

1.1 Baudrillard Reading Nietzsche

1.2 Baudrillard’s critical semiology

1.3 Aristocratic and Slave Narratives

Conclusion

2. Processes of Subjection and the Figure of the Ascetic Priest

Introduction

2.1 The Genesis of the Subject

2.2 Economies of Debt and Exchange in Nietzsche and Baudrillard

2.3 The “Liturgy of Solicitude”

2.4 Ascetic ideals and consumer society

Conclusion

3. The End of Transcendence in Consumer Society

Introduction

3.1 Wasteful Expenditure

3.2 Ascetic consumption

3.3 Pseudo-Events in Consumer Society

Conclusion

4. The Reversal of Platonism

Introduction

4.1 The Reversal of Platonism

4.2 The Simulacrum and the Motivation for Plato’s Method of Division

4.3 Baudrillard’s Simulacrum

Conclusion

5. Hyperreality of Simulation

Introduction

5.1 Genealogy of Simulacra

5.2 The Hyperreal Structural Law of Value

5.3 The Causes of Simulation

5.3.1 Simulation as an economic effect

5.3.2 Simulation as media effect

5.3.3 Simulation and the Death of God

Conclusion

6. Baudrillard and Heidegger: Towards a Genealogy of Death

Introduction

6.1 Death and Subjectivity

6.2 Baudrillard (Re-)socializing Death

6.3 Beyond death as natural fatality

6.4 (Re-) Situating Heidegger and Baudrillard

Conclusion

Concluding Remarks and Summary of the Study

7. Bibliography