Читать книгу Dos & Don'ts - Vice Magazine - Страница 7

The first thing most people do when they pick up a copy of Vice is turn to the DOs & DON’Ts. Introduced into the magazine more than a decade ago as a way of fitting fashion into our pages, they’ve become a mainstay of Vice, and one of our most popular reads.

By way of an introduction to this volume of the last five years of DOs & DON’Ts, two of Vice’s editors, Andy Capper and Thomas Morton, who between them have written many of the captions, discuss the enduring popularity of making fun of people’s clothes.

Andy Capper: How would you describe the DOs & DON’Ts to somebody who’d never heard of them?

Thomas Morton: Pictures of people with funny captions about their pants, though I guess in the UK I’d have to say trousers.

AC: Yeah, our reporters risk their lives venturing into some of the most dangerous places in the world, but all anyone cares about is when we make a joke about some unsuspecting person’s tits.

TM: It’s true, an insanely large number of people look at the DOs & DON’Ts. And there are definitely people out there who only know Vice through the DOs & DON’Ts and couldn’t give a shit about what music we like or how Marina Abramovic prepared for her latest show.

They are immensely popular in spite of the standard charge of “not being as good as they used to be”, and mostly because pictures + caption is super-amenable to quick, cheap comedy. Plus it’s so easy to spend three hours just clicking through months of them online. At the same time, we try to put a little more effort into them than, “Check out this twat in the sweater. What a loser, right?”

AC: I always find I write the funnier ones when I’m really hungover.

TM: I haven’t figured out when my funniest ones are. The ones I think are hilarious usually get pilloried in the comments. Then there are cast-offs that I put up for the weekend where people go ape-shit over a turn of phrase, or the fact that I called the person Carl. It’s a mystery.