Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 89

Risk communication is a rapidly developing field of interdisciplinary science and research. Risk communication research has gone through several evolutionary stages, with each stage placing greater importance on social and cultural context; stakeholder engagement; the impact of emotions, experiences, and cognitive biases on risk perceptions; two‐way versus one‐way communication; environmental justice, inequality, and risks to vulnerable and minority populations; shared decision‐making and dialog; the role of economic factors in risk decision‐making; the impact of social media; and combatting false information.

Risk communication research has expanded our understanding of how decisions about risks reflect different processes for valuing and weighing losses and gains and why and how disconnects often occur in the way technical experts and the public view and understand particular risks. Risk communication research has also expanded our understanding that responses by the public to risks and threats are driven more by emotions and experiences than by detailed deliberative evaluation.