Читать книгу Quantitative Momentum - Vogel Jack R. - Страница 10

The debate over active investing versus passive investing is akin to other classic conflicts, such as Philadelphia Eagles versus Dallas Cowboys or Coke versus Pepsi. In short, once our preference for one style over the other is established, it often becomes a proven fact or incontrovertible reality in our minds. Psychology research describes the notion of “confirmation bias,” in which people prefer evidence that supports their earlier conclusions, and ignore disconfirming evidence.