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In this section you will learn some of the most important settings to help you create a clean Google Analytics account with a good level of data accuracy. For a comprehensive and detailed explanation of all possible tool settings, visit http://goo.gl/2aWv9b.

Setting Up Goals

Goals are the soul of a Google Analytics account; no analysis will provide valuable insights if you do not measure your goals. Goals can be measured in multiple ways: an ecommerce transaction (see previous section), a thank-you page for a newsletter subscription, a session that lasted a certain time, a visit with a certain number of pages viewed, and others. In order to help website owners set up goals, Google Analytics provides a series of templates, as shown in Figure 1.2.

Figure 1.2 Google Analytics goals templates

However, if you decide to create a custom goal based on your own needs, you can choose among four goal types: