Читать книгу Understanding and Managing Strategic Governance - Wei Shi - Страница 21

As illustrated in Figure 1.1, we provide an overview of the book's organization, focused on introducing strategic challenges that boards of directors face and how to overcome them. In this beginning chapter, we presented the concept of strategic governance, seeking to illustrate that boards of directors and the top management team are confronting a more intense governance situation in which prominent stakeholders pursue goals beyond board monitoring, seeking to affect corporate and business level strategies. Reinforcing this idea, a recent survey of board of director members by PwC, a large accounting advisory firm, rated strategic oversight as the most important aspect of a board member when that member engages in direct communications with shareholders.⁷² In the following chapters, we will clarify how boards and other governance actors affect a range of strategies.

Chapter 2, a companion chapter to internal governance (Chapter 1), overviews external governance actors in the United States and other countries. External governance actors consist of institutional investors, activist investors, financial analysts, business media, short sellers, suppliers, customers, rating agencies, and regulators. We go more in depth on how these actors influence changes in strategic governance, not only through the board of directors but also through their advocacy and direct intervention.

Chapter 3 investigates the role of governance actors in corporate strategies including diversification strategy, mergers and acquisitions, alliances, and divestitures. We also provide guidance on how corporate executives can manage conflicting governance actor demands when making corporate strategic decisions.

Chapter 4 examines how governance actors affect internal innovation investment and corporate entrepreneurship with a focus on entering new product markets through internal innovation, corporate venture capital, joint ventures, and direct acquisitions. Here, we likewise discuss how to leverage governance actors to best foster innovation and enter a new product market.

Chapter 5 focuses on the influence of governance actors on competitive strategies, such as the pursuit of differentiation versus cost leadership strategy, competitive aggressiveness, and competitive complexity. We introduced some of the influence on competitive strategies in regard to the audit committee's prospector- versus defender-oriented strategies. We will go more in depth and explore how company leaders can leverage governance actors to create better competitive strategy.

The global business environment has dramatically changed in the new competitive era. In Chapter 6, we provide an overview of the role that governance actors play in shaping firms' strategic choices for global expansion. Directors and top managers may also find ways to manage the governance influencers to increase the success of global strategies.

In Chapter 7, we discuss how governance actors shape firms' management of key stakeholder relationships, such as customers and suppliers, besides shareholders. We provide our guidance on leveraging internal and external governance actors to design successful stakeholder relationship strategies.

Corporate political strategy pertains to managing relationships with government actors. Firms can invest in lobbying, make political campaign contributions, and appoint directors with political ties to foster relationships with government actors. In Chapter 8, we explain the role of governance actors in corporate political strategy and how these actors can best be managed to facilitate an effective corporate political strategy.

In our final chapter, Chapter 9, we conclude with a summary of the strategic challenges that boards of directors face and provide additional recommendations for dealing with these challenges. We emphasize the growing governance issue under disruptive innovation associated with platform strategy such as that of Amazon, Apple, Uber, and many others, as well as digitalization. We also discuss policy implications and emerging trends at the interface of governance and strategic decisions.