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In our culture, we are bombarded by messages that essentially say, “Change! Improve! Get better!” We're surrounded day and night by these directives, whether they come from the diet industry, the vast trove of self-improvement literature, or the rhetoric of politicians.. even toothpaste ads are aspirational!

Given how overwhelming these messages are, it's tempting to simply shut them out. Who can possibly follow all that advice? But we still give it half an ear because we know, deep down, that we could change for the better, if only we knew how. But that's the bedeviling question: How? Most of us try to change for years, without that change ever becoming permanent. We are left wondering how we can become the people we want to be – the people we know we can be.

The great Western disease is “I will be happy when!” When I get the money, the status, the position, the BMW, that special person. The great Western art form is something that sounds like this: “There were many people. The people were all sad. They decided to spend money. They bought a product. Then they all became happy!”

This message is called a commercial. How many of these have you seen? How many times have you been barraged by this same message? It is no wonder that we tend to look for the quick fix and the easy answer. We have been programmed, over and over again, to think this way.

Advertising presents an easy solution: Buy the product! But as anyone who has tried this strategy knows, real change is never that easy. While change is not easy, it is possible, and that's what Lifestorming offers. In this book, we'll guide you as you think about your goals – why you chose them, how you can achieve them, and (critically) how they can evolve over time to reflect your changing priorities.

The great fallacy of creating lasting change is that we only need to do it once. As the Greek philosopher Heraclitus said, we never step twice into the same river. As soon as we're done achieving one benchmark, another appears before us. That's especially true in these volatile, unpredictable times, when business, technology, and just about everything else is changing at unprecedented speeds.

In this environment, character and an underlying sense of self-worth are more important than ever. Without them, it's too easy to drift away from what's really most important. In this book, authored by two of the most highly regarded executive and entrepreneurial coaches, you'll gain insight into why so many of us end up in places we never meant to go. Consider this a map for getting on the right track.

Before getting started, a little bit about us:

Alan Weiss: I'm an expert in human performance and growth. I began my career working globally for 15 years with Fortune 500 firms, before transitioning to working with entrepreneurs and owners of boutique firms. I've written 50 books, which appear in 12 languages and dozens of editions, including the 25-year bestseller Million Dollar Consulting. I'm the only nonjournalist in history to have received the Lifetime Achievement Award from the American Press Institute. I live in East Greenwich, Rhode Island, with my wife of 48 years, Maria, and we have two children and two grandchildren – with more expected! I'm a member of the National Speakers Association Hall of Fame® and a Fellow of the Institute of Management Consultants.

Marshall Goldsmith: As an executive coach and business educator, my mission is to help successful leaders achieve positive, lasting change in behavior, for themselves, their people, and their teams. In addition to advising more than 120 major CEOs and their management teams, I'm the author or editor of 35 books, which have sold over 2 million copies, been translated into 32 languages, and become bestsellers in 12 countries. I constantly crisscross the globe to speak, teach, and coach. On one airline alone, I have more than 11 million frequent flyer miles! I'm married to the wonderful Lyda, and we also have two children and two grandchildren.

This book is written from Alan's perspective (the “I” you'll be reading about is Alan – unless otherwise noted). Marshall's point of view comes through in the approaches outlined and through some of his personal anecdotes. We have different, yet complementary, backgrounds. I (Alan) am a world authority in providing business advice to entrepreneurial leaders and individual consultants. My (Marshall's) expertise is providing behavioral coaching to leaders in extremely large organizations. While we both work with very successful people, we also work with different types of people. This book is intended to combine our knowledge in a way that can help almost anyone who has a sincere desire to achieve positive, lasting change in behavior.

No two coaches – and no two people – agree on everything, and we're no exception! But we share a fundamental belief in the power of you, the reader, to change. We know it won't be easy. We've seen powerful and influential leaders struggle with this stuff, time and again. But we also know it's eminently possible. So let's get started!