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TABLE OF CONTENTS

ACKNOWLEDGMENTS

CHAPTER 1: INTRODUCTION AND HISTORICAL OVERVIEW

1968

1969

1970

1971

1972

1973 and 1974

1975

1976 and Beyond

CHAPTER 2: DESIGNS AND CONCEPTS

The Players

Saturday Morning Cartoons?

Lamancha . . . What?

Warner Brothers

Beep-Beep

383 Road Runner Engine

The Death of the Road Runner . . . Almost

Success!

1969

The Final Verdict

CHAPTER 3: MARKETING AND PROMOTIONAL TOOLS

Marketing Strategy

Magazine Reviews

Dealerships

Partnering with Plymouth

Promotional Campaigns

Racing Road Runners

CHAPTER 4: HARDWARE ABOUNDS

Engines

Rear Axles

Brakes and Suspension

Exterior

Standard Equipment

Option Packages

Interior

Wheel Covers, Wheels and Tires

Trunk

Cosmetic and Structural Changes

CHAPTER 5: ROAD RUNNER LEGACY

Road Runner Club

Day 2 Mods

Bottoming Out

Rebirth

Road Runner Values

Survivor Cars and Original Owners

Race Cars

The Future

APPENDIX

VIN Decoding

Broadcast Sheet

Fender Tag(s)

Vehicle Order Number Decoding

Window Sticker Decoding

Standard and Optional Equipment