Описание книги
How to harness inspiration for successful, long-term innovation Why does real innovation elude so many companies, including the biggest corporations with top resources? The problem, in all cases, is that they are lacking inspiration. In Look At More, Andy Stefanovich outlines inspiration as a discipline and a systematic approach for innovation that when applied consistently, brings long-term, sustainable results. It is about learning to think differently and getting others to do the same. By focusing on the front end of the Inspiration?Creativity?Innovation continuum, Look at More brings a fresh perspective to a popular conversation that is experiencing fatigue. Inspiration is the most effective way of unleashing innovation and this book shows you how. Introduces Play's LAMSTAIH process, which stands for Look At More Stuff; Think About It Harder, a systematic approach for harnessing inspiration Outlines the five key drivers for finding new ideas that lead to innovation–Mood, Mindset, Mechanisms, Measurement, Momentum Filled with strategies, tactics, insights, and cases that show how to instill inspiration at all levels CEOs, managers and entrepreneurs alike will find Look At More an invaluable tool for navigating the ever-hungry innovation mandate and turning inspiration into a strategic competitive advantage.