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Copyright 2008 Harvard Business School Publishing Corporation

Originally published in Harvard Business Review in July 1997

Reprint # 97409

All rights reserved

Printed in the United States of America

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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

Library of Congress Cataloging-in-Publication Data

Sahlman, William Andrews.

How to write a great business plan / William A. Sahlman.

p. cm. — (Harvard business review classics)

ISBN 978-1-4221-2142-9

1. Business planning—Handbooks, manuals, etc. I. Title.

HD30.28.S234 2008

658.4'01–dc22

2007041317

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.