Читать книгу Messaging Matters - William D. Parker - Страница 6

TABLE OF CONTENTS

About the Author

Introduction: Why Messaging Matters

A Messaging Crisis

A New Era of Messaging

An Opportunity for Positive Entanglement

How This Book Is Organized

1 Building a Positive Culture for Messaging

Cultivate the Characteristics of Great Leaders

Show Leadership and Positive Engagement

Build a Foundation for Effective Communication

Wrap Up

2 Cultivating a Positive Message With Teachers

Emphasize the Three Cs

Develop Key Responsibility Areas

Model the Behavior You Expect From Teachers

Provide Helpful Feedback

Identify and Encourage Positive Instructional Behaviors

Wrap Up

3 Using Strategies for Positive Messaging With Teachers

Employ Strategies for Positive Messaging

Apply Technology Strategies

Practice Strategies for Providing Meaningful Feedback

Apply Strategies for Facilitating Change

Wrap Up

4 Cultivating a Positive Message With Students

Ensure a Welcoming Environment

Celebrate Student Success

Communicate With Students

Wrap Up

5 Using Technology to Message With Students

Employ Technology Tools

Release Weekly Student Newsletters

Wrap Up

6 Cultivating a Positive Message With Parents and the Community

Make Public Relations a Priority

Build a Platform for Communicating

Partner With Parents

Wrap Up

7 Using Technology to Message With Parents, the Community, and Beyond

Build a Platform With Technology

Launch a School Email Campaign

Publicize Celebration

Wrap Up

Epilogue: Messaging Tips

Get Open

Talk to Your Teammates

Offer Assistance

Anticipate

Identify Strengths and Opportunities

Stay in Control

References and Resources

Index