Читать книгу Start & Run a Craft Business - William G. Hynes - Страница 15
1. Business cards
ОглавлениеYour business card should include your name, the name of your company, your business address, and your phone number. If you have e-mail and a Web site, it is important to include these on your business card. Your card should also include a brief description of your work (e.g., “Precious Gems” or “Custom Woodwork”). While you can order a fancy business card with your name in raised, gold-embossed lettering, it saves money and is just as effective if you pick a simple design. Business cards are very inexpensive when ordered in lots of 500 or 1,000 using one of the many available standard type styles. The cost may go up if you have pictures, drawings, or a company logo which requires the printer to do special artwork. If you have a computer, an ink-jet or laser printer, and desktop publishing software, you can easily print your own business cards using blank business card stock available in most office supply stores. Some word processing programs also have the capacity to print business cards.