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Copyright © 2016 by Dave Zilko. All rights reserved

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Cataloging-in-Publication Data:

Names: Zilko, Dave, author.

Title: Irrational persistence: seven business secrets that turned a crazy

startup into a #1 national brand / Dave Zilko.

Description: Hoboken, New Jersey: John Wiley & Sons, [2016] | Includes index.

Identifiers: LCCN 2015043063 (print) | LCCN 2016000691 (ebook) |

ISBN 9781119240082 (hardback) | ISBN 9781119240099 (pdf) |

ISBN 9781119240105 (epub)

Subjects: LCSH: Zilko, Dave, 1963- | Garden Fresh (Firm) | Snack food

industry – United States. | Businesspeople – United States – Biography. |

Entrepreneurship. | Success in business. | BISAC: BUSINESS & ECONOMICS /

Entrepreneurship.

Classification: LCC HD9219.U64 G379 2016 (print) | LCC HD9219.U64 (ebook) |

DDC 338.7/66458 – dc23

LC record available at http://lccn.loc.gov/2015043063