Маркетинг, PR, реклама
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- Customer Management Excellence
- Creating Market Insight
- Value-based Marketing
- Scenarios in Marketing
- Brand Innovation Manifesto
- eBay For Seniors For Dummies
- ERP: Making It Happen
- Excellence in Warehouse Management
- Ganzheitliche Marketingkommunikation im Internet
- Exactly How to Sell
- The Business of Brands
- From Products to Services
- Market Research Best Practice
- Cadbury's Purple Reign
- Conversations with Marketing Masters
- Logos and No Gos
- New Product Development For Dummies
- The IOMA Handbook of Logistics and Inventory Management
- Flexibility and Robustness in Scheduling
- Achieving Class A Business Excellence
- Managing the New Customer Relationship
- A Master Class in Brand Planning
- The Hidden Art of Interviewing People
- Apples, Insights and Mad Inventors
- The Public Relations Writer's Handbook
- The Marketing Director's Role in Business Planning and Corporate Governance
- How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
- Welcome to the Creative Age
- ...And the Clients Went Wild!
- The Art and Science of Interpreting Market Research Evidence
- Supply Chains and Total Product Systems
- The Oliver Wight Class A Standard for Business Excellence
- The Marketing of Technology Intensive Products and Services
- Werbekonzeption und Briefing
- Managing Creative People
- How to Speak So People Really Listen
- An Advertiser's Guide to Better Radio Advertising
- Anticipate
- Innovative Team Selling
- Crisis Counsel
- Crystallizing Public Opinion
- Питчинг. Как представить и продать свою идею
- Выдумщики: Первые десять лет
- Private Label Strategy
- Breaking Out
- True Story
- HBR Guide to Making Every Meeting Matter (HBR Guide Series)
- Superconsumers
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