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Branislav R. Tanasic

A narrow field of interest is subliminal and neuromarketing. Have own EEG device /electroencephalography/ organize researches aimed at developing the ability to visualize better and understanding consumer subconscious responses. Besides the work of impact of sensory branding on the decision-making process, recently finished the research of impact the health warning label on the cigarette on smokers, currently in preparation for researching the significance of the binaural arousal on the bilateral brain synchronization.

Long-time professor, currently employed at National University, and at Faculty of Management, Sremski Karlovci (FAM) as a professor of Management, Human Resource Management, Business Communication, Marketing.