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The Helicopter Racing League is highly focused on improving predictive analytics and integrating their findings with the viewer platform. Consider two types of analytics described in the case study: (1) viewer consumption patterns and engagement and (2) race predictions.

To understand viewer consumption patterns and engagement, the company will need to collect details about viewer behaviors during races. This will likely require ingestion systems that can scale to large volumes of data distributed over a wide geographic area. The ingestion system will likely feed a streaming analysis data pipeline (Cloud Dataflow would be a good option for this service), and the results of the initial analysis as well as telemetry data may be stored for further analysis.

In fact, the data may be stored in two different systems for further analysis. BigQuery is optimized for scanning large volumes of data and would make it a good choice for analyzing data that spans a race or multiple races and entails hundreds of terabytes of data. Bigtable provides low-latency writes and is highly performant for key-based lookups and small scans, such as time-series data for a single viewer over the past 10 minutes.