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2.3.1 MS Excel

Оглавление

MS Excel is one of the basic software packages from Microsoft, which is popular among the users. Along with the mathematical operations, it can also be used to analyze social network [4]. The packages like NodeXL and. NetMap are used exclusively for network analysis in MS Excel.

NodeXL

NodeXL is intended to be used by user with less programming experience. Various graph formats, like UCINet.dl, edgelists, and so on, have been supported by NodeXL.

Some of the activities that can be done with this package are as follows:

1 a. data importing,

2 b. data representation,

3 c. graph analysis,

4 d. graph visualization.


Figure 2.6 NodeXL network overview discovery and exploration in excel [5].

NetMap

It is another social networking tool for Excel, which is fast and user friendly. It is highly used to map the network visually [6]. The main motivation of the tool is to find the linkage among the partners. It is calculated based on the linkage towers. If the linkage tower is higher, then the partners are highly influential and vice versa.

Social Network Analysis

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