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It is the SaaS application used in business network analytics. It connects the network (group of people) in the business network together to track them, getting in touch and to make better decision. The capability of it to handle the complex data makes it easier for any start-up to keep their organization in a structured manner.

The three important features about nevaal maps, which makes it more efficient, are as follows: scalable, secure, and customizable. The central mechanism can be adjusted according to individual customer need.

Usage

Visualizing the complex network data helps in

 – Screening process and investment decisions.

 – Enabling the internal/external process of data.

 – Providing interactive and insightful view of the business data.

Significancy

The product is not only focusing on visualizing the network connection but also aids in manifesting communication processes, which is outcome focused.

Figure 2.17 Visualization of graph database used in business.

Social network analysis helps us in every domain, such as fake ID detection, terrorist activities, marketing, social media, and so on.