Читать книгу Complete Family Wealth - Keith Whitaker, James Hughes E., James E. Hughes Jr. - Страница 24

Wealth preservation is a dynamic, not a static, process. To succeed, each generation of the family must adopt a first-generation—a wealth-creating generation—mindset.

Any family whose complete wealth—qualitative and quantitative—is simply maintaining value rather than growing it is either in or in danger of entering into a state of decay or entropy. A family, like every investor, must maximize its return on capital if it is to achieve the growth necessary for preservation over a long period of time. What are some of the things a family can do to grow its various forms of qualitative capital?