Читать книгу Complete Family Wealth - Keith Whitaker, James Hughes E., James E. Hughes Jr. - Страница 31

A Provocative Comparison

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Before turning to the question of measuring the various types of qualitative capital, consider briefly a quantitative comparison. Tally up a rough estimate of how much your family spends each year to account for, preserve, and manage its financial capital. That spending may include asset management fees, advisory fees, legal fees, accounting fees, custody fees, and many others.

Next, think about the types of qualitative capital and the activities we described to grow them. How much does your family invest in them? Probably quite a bit when it comes to sending young adults to college or paying for major medical care. But what about on an ongoing basis? What about investing in the proactive growth of qualitative capital?

(Notice the difference here, familiar to any business owner, between operating expenses—such as those related to managing assets—and investment, which is an expenditure meant to grow your assets.)

You likely have a budget that covers the costs of managing your financial capital. Have you ever considered an investment plan for growing your qualitative capital? If you had such an investment plan, how would it compare to the budget for your financial capital? What would that comparison say about the relative importance of the different forms of capital in your family's life?

Complete Family Wealth

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